Comments on: Zoopla Confirmed as Potential Propertyfinder Buyer

By: propertyfinder.com Sold to zoopla.co.uk | Property Portal Watch

propertyfinder.com Sold to zoopla.co.uk | Property Portal Watch — Fri, 07 Aug 2009 08:43:08 +0000

[...] rumours of REA Group owned propertyfinder.com’s potential sale to zoopla.co.uk have been confirmed, with the two companies issuing statements today. The REA Group issued a [...]

By: zoopla.co.uk Grows 25% in July | Property Portal Watch

zoopla.co.uk Grows 25% in July | Property Portal Watch — Sun, 02 Aug 2009 23:41:20 +0000

[...] The company claims this reaffirms its position as the UK’s fastest growing property portal and, that with the imminent integration of thinkproperty.com following its recent acquisition by zoopla.co.uk, these figures look set to grow even further. zoopla.co.uk is also rumoured to be the mystery buyer of REA Group’s UK portal, propertyfinder.com. [...]

By: Podcast Interview with Alex Chesterman - CEO of Zoopla | Property Portal Watch

Sun, 12 Jul 2009 10:14:45 +0000

[...] have a chat about his business. Recently Zoopla has hit the headlines with its announcement that it is acquiring Propertyfinder.com in the UK from the REA Group. Alex talks about his business model and how he sees things panning out in the UK [...]

By: Mike

Mike — Thu, 02 Jul 2009 13:17:13 +0000

It is always slightly concerning when an external business thinks it can get more synergy from a business than the exisiting management team – especially a small operation like Zoopla.
I am not sure how they will shed £5M of costs to get the business breakeven without impacting on the current respectible traffic levels – this will then immediately lead to a revenue impact and before they know it – they are on the slippery slope of cost cutting.
DPG and Rightmove are not going to roll over lightly, and I would be concerned that while Zoopla need to make a game changing move – this is a pretty high risk one. PF has had so many attempts at getting it right, and will not be turned around quickly

By: Paul HJ

Paul HJ — Wed, 01 Jul 2009 08:29:29 +0000

If you had a choice who in their right mind would pay a flat rate when you can pay on performance? I think the best approach for Zoopla will be to change their business model and ditch pay per lead. Let’s not forget that Zoopla started out aggressively promoting for sale by owner.

By: Brightmove

Brightmove — Wed, 01 Jul 2009 06:34:28 +0000

All the best to the Zoopla team. I suspect Agents may be given a choice – pay to advertise or pay for leads. If so – this will give agents the best of both worlds.

By: snoop

snoop — Wed, 01 Jul 2009 02:20:49 +0000

Zoopla why all the Hoopla ?
Dead duck without acquiring or being acquired.