tree.com Acquires doneright.com

tree.com have acquired certain assets of online directory service doneright.com, which provides trusted lead generation and marketing services for home improvement professionals across the US.

A press release from the company says the newest service offering from tree.com, Done Right!, provides contractors and home improvement professionals with new, unprecedented access to millions of qualified consumers nationwide. As a part of tree.com, Done Right! is poised for aggressive growth, looking to rapidly expand into new markets across the country, while also deepening its merchant base in existing markets.

Done Right! was launched in 2005 and maintains online home improvement professional service directories across the nation with a focus on helping consumers find and hire the best contractors for their specific projects. Done Right! service providers are highly pre-qualified, pre-screened, endorsed, and relentlessly reviewed.

Done Right! will now be able to market its services to the considerable consumer base of the tree.com brands, while quickly leveraging their access to additional marketing and technology resources to grow their own consumer acquisition strategy.

“The acquisition of Done Right! perfectly complements our mission of offering a trusted source of information that enables consumers to make smart, well-informed decisions based on expert guidance and personalized support across a wide variety of service offerings,” said Greg Hanson, Senior Vice President and General Manager of tree.com. “We’re excited to enter this new market with its untapped opportunities for rapid growth, and we’re on track to continue helping contractors both large and small expand like so many other providers in our network.”

Tree.com also operates realestate.com, LendingTree, as well as GetSmart.com, HomeLoanCenter.com, iNest.com and Domania.com.

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