primelocation.com Appoint Editorial Manager

The Digital Property Group (DPG) has launched a recruitment drive and the latest addition to the team is an editorial manager for one the UK’s leading property portals, primelocation.com.

Claire Mitchell is a former assistant producer and journalist at the BBC, where she produced content for their lifestyle portals and for the BBC Four website. She has also worked at property magazine Country Living where she was instrumental in launching the website and also edited the property channel.

As editorial manager at primelocation.com, Claire will ensure a continuity of the existing editorial strategy including editing of the primelocation.com blogs, linking with the SEO team and managing a range of editorial projects including ‘how to guides’, producing podcasts and video content.

Mike O’Flynn, Head of Content at The Digital Property Group, said:

“We had some very impressive applicants for the position but Claire’s unique combination of online experience and property knowledge marked her out as the ideal person to engage with primelocation.com’s distinct audience, many of whom are on the higher rungs of the property/lifestyle ladder. Editorial is an important part of our online marketing strategy and covers a wide range of activities, from generating content appropriate to our audience to supporting our customers; and from managing social media to working with our SEO team. We are delighted to welcome a candidate of Claire’s calibre on-board and are confident that she will make a significant contribution to the development of the primelocation.com brand.”

DPG are not the first to take portal content seriously enough to appoint an editor – in February this year propertyfinder.com appointed journalist and editor Nigel Lewis as editor of its property portal’s content.

Positions that the Digital Property Group are currently recruiting for can be seen on their website: thedigitalpropertygroup.com/joinus/index.html

1. primelocation.com International Redesigned

   The Digital Property Group owned UK portal, primelocation.com, has redesigned its international section and now offers new features it says will enhance consumer experience and increase leads for agents....

2. TV Ads for primelocation.com, findaproperty.com

   As other companies tightened their belts, Mark Milner, CEO of The Digital Property Group, announced a multi-million pound investment in print and television advertising for both primelocation.com and findaproperty.com. Some estimates place it as high as £17 million. TV advertisements for both portals have been running in the UK all through the month of October. So why have The Digital Property Group gone down this road?...

3. Search Up at primelocation.com International

   The number of searches for international property at primelocation.com’s International section during November has more than doubled year-on-year, the portal says. primelocation.com says it recorded over 1 million overseas property searches in November, which almost puts interest back to “pre-credit crunch levels”. Nearly a third of searches were for property in Spain, which has overtaken France as the most searched-for country after 12 months in second place....

4. Prices Wars at findaproperty, primelocation

   findaproperty.com and primelocation.com, both owned by the Digital Property Group, have revealed their new “value based” pricing structure....

5. Another Surge at primelocation.com

   primelocation.com says cold UK weather is continuing to drive property hunters to search for homes overseas. According to the portal, searches on its international section increased by 134 percent between January 2009 and January 2010, and by 25 percent compared to December 2009....