Move Inc. Redesigns moving.com

Move Inc. owned website moving.com has been redesigned to make it easier and faster for consumers to plan the next time they move house.

US census figures show that around 19 million American households move each year and Move Inc. says that moving.com is one of the leading online destinations for moving-related resources.

On average, 16 percent of the US population is moving at any given moment and two-thirds are renters (approximately 32.5 million people). Renters have much higher mobility rates than homeowners, with almost one in every three making a move within a one-year period.

The new and improved moving.com now delivers simplified navigation, higher quality images, and less text so searching for licensed moving companies, storage companies, planning guides, packing advice, and more is faster and more efficient. The cleaner layout, streamlined content, and intuitive navigation also makes it easier for visitors to quickly find free resources including the Coupon section that offers discounts and rebates on everything from storage and full-service movers to boxes and supplies.

In addition, the newly redesigned site includes a Tools and Services section featuring packing calculators and moving planners, an address changer service and moving announcement ecards, and the Utilities Plan Tool that helps visitors conveniently transfer, connect and disconnect utilities. moving.com continues to offer visitors up to six quotes from various types of licensed and insured moving companies, from full-service and self-service to auto and specialty movers, making it easy to compare quotes supplied by professional moving companies that service specified zip codes and household sizes.

New to the site is the moving.com blog featuring posts and fresh articles authored by industry experts offering tips and “how-to” advice on subjects including how to organize your move, when to ask for help, and how to clear out the clutter.

“Moving is considered one of the top three most stressful periods in a person’s life,” said Tricia Smith, vice president at moving.com. “By simplifying the process and making resources that shape complex decisions such as licensed moving companies easier to find, visitors on moving.com can enjoy a less-stressful experience knowing that they have access to the most complete online moving resource designed to help them through this exciting transitional time. With the addition of our blog and featured articles, even the savviest of consumers will find the latest ideas and helpful tips to use in making more informed decisions that will hopefully help reduce stress on moving day.”

“By increasing the overall caliber and quality of our content, and simplifying the search experience, we fully expect to enhance and increase the value our advertisers experience when investing their marketing dollars on our site,” Smith said. “Through the improved site, advertisers can reach these highly-targeted and motivated consumers in a relevant and contextual manner during a time when they’re inclined to purchase items such as appliances, home electronics or furniture that will help them settle into their new home.”

The company that the moving.com redesign better positions the site to capture advertising revenue which research shows is steadily shifting away from traditional offline sources to online opportunities. Based on industry research, US online advertising spending is forecasted to grow from 9.9 percent of total advertising dollars in 2009 to 15.2 percent by 2013.(4)

The moving.com redesign is timed to take advantage of the busiest moving season from June to August.

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