globrix.com Expands Into Ireland

News International backed UK property search engine globrix.com is expanding into Ireland through a strategic partnership with Independent News & Media.

According to Media Week, globrix.ie will be the first free-to-list property search engine in the Republic of Ireland and is scheduled to launch in September. It will be managed and run by Independent News & Media’s digital arm, Independent Digital.

It will operate in much the same way as the existing UK site, by collating listings and linking back to agents own websites, with a team of 12 at Independent Digital selling advertising around the site. globrix.ie will also take advantage of real time aggregator technology and feeds, and be able to index properties automatically.

Media Week says that globrix.ie aims to take 30% of the Republic of Ireland property display ad market by the end of 2010, going head to head with existing property websites daft.ie and myhome.ie.

This is the first evidence of globrix.com’s long-talked about plans for international expansion to Europe and the Americas in 2009.

1. globrix.ie Launches in Ireland

   After months of planning, Ireland's newest property search engine, globrix.ie, has launched. ...

2. globrix.com Pledges To Remain Free

   Rumours have been circulating that globrix.com intends to change its business model from the existing free-to-list, pay-to-upgrade model to a more typical subscription model. ...

3. globrix.com Record Traffic

   UK property search engine globrix.com received over 990,000 unique visitors to its website in June, the highest level of traffic the property search engine has ever reported....

4. Founders Buy back globrix.com

   The founders of UK property search engine globrix.com have bought back News International’s 50 percent stake in the business for an undisclosed sum. The move comes after globrix.com launched an Irish version of the website, globrix.ie, in September this year. According to the globrix.com blog, founders Dan Lee and Ian Parry now own 100 percent of the business....

5. globrix.com Joins TDPG

   homesandproperty.co.uk may have left The Digital Property Group’s network, but there is already something to take its place: UK property search engine globrix.com. Associated Northcliffe Digital (AND), the digital consumer division of Daily Mail and General Trust, has acquired 50 percent of globrix.com. This acquisition comes after globrix.com’s founders bought back News International’s 50 percent stake in the business in December 2009. The terms of the deal with AND were not disclosed....