daft.ie

daft.ie is a subscription based property portal and the leader in the Irish market. It lists properties for sale and rent along with shared accommodation, commercial property listings, holiday homes and overseas property.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

daft.ie is owned by Daft Media Group.

Market Position

daft.ie is the leading property portal in Ireland. Its competitors include myhome.ie, which contested daft.ie’s claim to the top Irish property portal title in late 2008.

Key Measurements
(July 2009)

• 1,025,838 unique users (ABC electronic figures, September 2008)
• 85 million page impressions (ABC electronic figures September 2008)
• 188,651 listings (July 2009)

Market Coverage

daft.ie covers all of Ireland and Northern Ireland, and also lists properties in Europe, North, Central and South America, the Middle East, Asia/Oceania and Africa.

Advertising Model

daft.ie is a subscription based website offering various packages for different types of property listings as well as premium ads.

Financials

Undisclosed.

Site Sections


The key sections of the website are:

• Sales
• New Homes
• Lettings
• Sharing
• Short-Term
• Commercial
• Overseas

Technology

To be completed.

Key Management

The key management are:

• Odhran Ginnity, chief operating officer
• Ciaran Maher, director of technology

History

daft.ie was founded in 1997. The website has won a number of awards including Digital Media Brand of the Year at the Digital Media Awards in 2005 and Best Property Portal at the CNBC International Property Portal awards in 2007. In September 2008, an independent audit by ABC electronic named daft.ie as Ireland’s largest property website.

Recent Press

Press releases are available on daft.ie.

Information Sources

Site review

1. daft.ie Honoured with Fast 50 Award

   daft.ie, Ireland’s oldest and leading Property Portal, has been ranked number one in Deloitte and Touche’s 2009 Technology Fast 50 Awards this month. ...

2. rent.ie

   rent.ie is a property portal focusing on rental properties for students and young professionals. ...

3. daft.ie Increases Market Share

   daft.ie has release ABC electronic figures showing that not only does it continue to remain the number one property portal in Ireland, but that it has in fact increased its market share....

4. myhome.ie More Popular Than daft.ie?

   myhome.ie is leaping ahead in popularity in Ireland, according to the latest survey report published by The JNIR. With daft.ie also claiming they are market leaders, which figures should we believe?...

5. daft.ie Still Ireland’s Number 1

   Ireland’s oldest and biggest property website, daft.ie, has released ABC electronic audit figures that show it’s still the number one destination for house buyers and renters in Ireland. In fact, it's number one overall for all Irish websites....