apartments.com Joins in with iPhone App
July 10, 2009 by Alice Allan
US specialist apartment portal apartments.com is the latest to release a free iPhone application, allowing access to a GPS based search, listing photos, floorplans, walkthrough videos, agent contact details and integrated mapping through Google Maps.
Chris Brown, vice president of product management at apartments.com, discussed the release on iphonenewstracker.com:
“apartments.com has provided access to its listings from all web-enabled phones including the iPhone since 2008. This app for iPhone and iPod touch is an extension of our mobile strategy that enables us to deliver our listings in a multimedia format that will change the way users discover and rent property.”
apartments.com came in at number 9 in the ComScore rankings of US real estate website in May this year. Its iPhone application is being released in the wake of some big success stories in terms of real estate on the iPhone. zillow.com’s iPhone application has been setting records, while US apartment portal apartmentguide.com announced its iPhone application had been featured as one of the top 20 free utility applications last month, and passed 230,000 downloads.
A Wall Street Journal blog reports that over 50,000 applications are available through Apple’s App Store. While the article estimates that Apple makes only $8 per phone from App revenue, it also points out that the constant release of new applications is a factor in the iPhone’s continued popularity.
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- homes.com Joins Mobile Race
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- Calling all iPhone Applications
iPhone applications are becoming an important distribution channel for property portals around the world. Some major sites are telling us that as much as 20% of their weekend visits are coming from their iPhone application while others are reporting large volumes of downloads from the iTunes store. Any which way you cut it, mobile access to portal sites is coming of age. The team here at Property Portal Watch plans to review the property portal applications on the market and to help us we need to know what applications there are out there. Therefore, tell us about the property portal iPhone applications that you know by either commenting on this post or by sending an email to editor@propertyportalwatch.com....
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This app was easy to use – loved how they gave floorplans and virtual tours!
[...] also creates the most relevant products to reach renters online. In addition to creating an iPhone app in 2009, apartments.com was the only Internet Listing Service with a mobile version of its website, which [...]