realestate.com Launches Social Network

US brokerage and property portal realestate.com has updated and now includes a section featuring real estate focused social networking.

The realestate.com Town Square section includes user-generated blogs, forums, wikis and groups along with a “tips and tools” section. The new section was announced on 10 June and as of 12 June the Town Square had 2336 members.

realestate.com states that the updates to its website were “driven by consumer feedback” and include “a tighter integration between the website’s search feature and hundreds of useful tips, tools, community guides and other information”.

Rick Finch, realestate.com’s vice president of marketing, product, and operations, is quoted as saying:

“Our mission has always been to immerse consumers in the data they need to make smart, well-informed real estate decisions, while also delivering expert guidance and personal support through our local brokers and agents. The combination of our website, brokerage network and now Town Square(SM) offers a complete suite of resources for consumers to do this, creating a content-rich, highly intuitive experience for their individual buying and selling needs.”

realestate.com became one of the Hitwise top 20 US real estates websites in April this year, and added its listings to YouTube in March.

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