Move Inc. Overhauls seniorhousingnet.com

seniorhousingnet.com is an online 55+ lifestyle resource operated by Move, Inc. in the US. The website recently celebrated its ten-year anniversary by launching a redesigned website.

The company says its fresh new look makes searching for retirement communities, senior living options and related resources faster, easier and more rewarding for the 78 million soon-to-retire baby boomers and 18 million senior citizens aged 65 to 84.

The redesigned site features a new look and streamlined design, refined search options, larger fonts, enhanced photo galleries with up to 25 larger higher-quality photos per listing, and interactive maps offering a “birds-eye” view of prospective retirement communities. Visitors also have the option to view listings in gallery or map view. And advertisers will benefit from the larger advertising units available.

The company reports that baby boomers make up 35 percent of the adult internet population and are using the internet less for socializing and entertainment, and more as a tool to search for information, emailing and buying products.

seniorhousingnet.com Vice President, Brad Fuqua, said:

“We studied the internet usage of baby boomers very carefully before initiating the redesign to provide a search experience delivering everything this highly targeted audience needs as they research lifestyle options for themselves or for their aging parents. With this in mind, we redesigned seniorhousingnet.com to act as a complete and convenient resource for baby boomers and seniors interested in retirement or care options that best fits their budget, style and preference.”

Year-on-year, unique user visits were up 19% this April for seniorhousingnet.com.

“By increasing the overall caliber and quality of our content, and simplifying the search experience, we fully expect to enhance our relationships with advertisers as they experience greater value for their marketing investments,” Fuqua continued. “Through the improved site, advertisers will reach these highly motivated consumers in a relevant and contextual manner that integrates easily into natural visitor search patterns.”

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