leadgalaxy.com Turns To Pay-Per-Lead

Real estate referral network and property marketplace leadgalaxy.com has re-launched and now allows users to bid for and buy qualified customer sales leads from a dedicated call centre, affiliated sites and property portals.

The relaunch comes after UK and international property portal themovechannel.com acquired Lead Galaxy in February this year. The revamp has resulted in a slick new look for the website.

Alongside the visual changes comes a more radical alteration to the business model – leadgalaxy.com is turning to the increasingly popular “pay-per-lead” model.

A press release from parent company themovechannel.com said: “You may think you can’t get much for £1 these days, but Lead Galaxy is proving that old adage wrong – selling leads for as little as £1.” It’s the same starting price as other UK pay-per-lead property portals such as propertyindex.com.

However, leadgalaxy.com differs in that their leads range in price from just £1, all the way up to £25 for a highly targeted, brand new lead.

The company explains that whilst the value of a lead varies drastically – depending on its age and how specific it is to the target market – traditionally, the cost of leads from portals haven’t reflected this, with one set price covering all. Lead Galaxy says it recognizes that an older, more generic lead is worth less than a highly targeted one and its new tiered costings reflect this – allowing you to get the most for your money.

Underpinning the new pay-per-lead system is a bidding mechanism. Lead Galaxy’s intelligent search engine matches profiles to partners based on the country, location, type and price range that the customer is interested in. Once the system has identified all the partners with matching profiles, it sends the lead to the highest bidder. This continues until the partner either runs out of budget or is outbid by another agent. If there are no bidders, the lead goes into the ‘Buy Leads Now’ system, where it can be purchased for a price that decreases as the lead ages.

Dan Johnson, Director of themovechannel.com and new owner of leadgalaxy.com, said:

“Lead Galaxy fills a clear gap in the market for a low hassle, low cost way of generating sales referrals for any kind of property sales business. I’m a huge advocate of business efficiency and the ease with which people can set up profiles or buy leads, without having to spend hours listing dozens or even hundreds of properties should make it an appealing route to market for a lot of time-stretched companies.”

“With our global distribution network, the throughput of leads is going to be exceptionally high, meaning that most companies will see their sales potential increase significantly by signing up to the service.”

The company has been trialing the system with select clients on themovechannel.com and found agents willing to pay less for generic leads and much higher prices for highly targeted ones. “Although £10 is the average price for a lead in this market, there is clearly a wide range of prices agents are willing to pay, depending on the quality of the lead.” Dan Johnson told globaledge.co.uk.

Agents can open an account with a minimum of just £10, create profiles to compete for new customers and control their own daily, weekly or monthly budget and manage customers online.

Throughout the month of July, new customers can open an account with Lead Galaxy for £10, a reduction from the normal minimum account balance of £50. Visit leadgalaxy.com/signup to find out more.

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