athome.de

athome.de is a member of REA Group, which operates 22 real estate websites in 10 countries around the world. It lists properties for sale and rent across Germany, and is linked to other “atHome” websites that cover France, Belgium and Luxembourg.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

athome.de is owned by REA group. REA group is listed on the Australian stock exchange as realestate.com.au Limited (ASX:REA). The REA Group is 58 percent owned by News Corporation through its subsidiary News Limited in Australia.

Market Position

In covering the German market, athome.de is in competition with a number of other subscription based portals such as market leader immobilienscout24.de along with immowelt.de, immonet.de and immopool.de.

Key Measurements
(June 2009)

• 10,234 listings (June 2009)
• Approximately 18,000 unique visitors per month (June 2009)

Market Coverage

All of Germany.

Advertising Model

athome.de is subscription based.

Financials

Undisclosed.

Site Sections


The key sections of the website are:

• Buy
• Rent
• New
• Sell
• atHome Solutions

Technology

To be completed.

Key Management

The key management are:

• Patrick Kersten, Managing Director

History

athome.de was launched in April 2006 as atHome54.de. REA Group bought the atHome European real estate websites in February 2007.

Recent Press

REA Group press releases are listed on the REA Group website.

Information Sources

Site Review

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2. sz-immo.de

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3. kalaydo.de

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4. rent.ie

   rent.ie is a property portal focusing on rental properties for students and young professionals. ...

5. bieterverfahren24.de

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