Top 100 Global Property Portals?
May 25, 2009 by Emma Sorensen

globaledge.co.uk have released a top 100 list of the world’s property portals. Although the list is somewhat arbitrary, and the methodology focusses on SEO and the number of internal links to a portal, it’s a worth a look at the top twenty they came up with:
1. Realtor.com – US
2. Soufun.com – China
3. Zillow.com – US
4. Immobilmente.com – Italy
5. Funda.nl – Netherlands
6. Focus.cn – China
7. Trulia.com – US
8. Move.com – US
9. Realestate.com.au – Australia
10. Gdeetotdom.ru – Russia
11. EscapeArtist.com – International
12. Immobilienscout24.de – Germany
13. Rightmove.co.uk – UK & Overseas
14. Immowelt.de – Germany
15. Domain.com.au – Australia
16. Immonet.de – Germany
17. TheMoveChannel.com – Overseas
18. Seloger.com – France
19. HomesGoFast.com – Overseas
20. FindaProperty.com – UK & Overseas
The list was compiled by globaledge.co.uk creating a shortlist of 200 or so portals, eliminating vast ones like oodle so as compare like-for-like, then running each portal through SEOmoz LinkScape Tool to see which portals were the best referenced on the internet. globaledge.co.uk assessed two main metrics:
1. The number of unique inbound links each portal has.
2. The MozRank domain score which evaluates not only the number of links but the importance of those links.
Comments on the list reflect a number of anomalies in the rankings, but it’s an interesting starting point for a discussion on what makes a global top 100 portal…
globaledge.co.uk is a UK based trade portal designed to help real estate agents and property developers do business overseas.
- Top 25 Revenue Generating Portals
The true test of leading portal site is not how many unique visitors or visits they receive but their ability to convert that traffic into revenue and eventually profit. The team at Classified Ad Ventures (owner of Property Portal Watch) has scoured the world and put together its list of the top 25 revenue generating property portal sites. The top five sites are all market leaders, all generating over US$100m per year, and all very profitable. The highest revenue generating site is immoscout24.de in Germany followed closely by realtor.com in the US. Rounding out the top 5 is soufun.com.cn in China, realestate.com.au in Australia and rightmove.co.uk in the UK. Read on to see the full top 25 list....
- globaledge.co.uk Top 50 Property Portals
Independent trade portal globaledge.co.uk has recently relaunched to celebrate its first birthday. It has also revealed the latest top 50 overseas property portal rankings. ...
- ListGlobally – Providing Additional Revenue Opportunities for Portals
ListGlobally, a new and innovative global marketing tool for agents and developers around the world, has just been released. ListGlobally allows all agents and developers globally to market their listings to over 25 million buyers around the world through a network of leading property portals. With a few simple clicks, a property listing is uploaded and displayed on 10 leading property portals in key markets. This will shortly grow to 25 leading portals. There are no contracts or set-up fees, just one low price for each listing which is active for 90 days. Read on for how Property Portals can benefit from working with ListGlobally....
- ComScore Global Top 10 Players
We often report on the market leaders in each region, but who leads the global real estate race for web traffic?...
- eBay Moves In On Property
Singapore's largest real estate portal, propertyguru.com.sg, has announced a partnership with eBay, which sees the launch of a new feature-rich property search service on eBay's Singapore website, ebay.com.sg. It seems that eBay is taking a serious interest in property listings. ...







Congratulations to http://www.countrylife.co.uk for making the top 50 – even ranking above Globrix!
Some positive signs at the very top end of the market with the recent sales of Linkenholt, Cherrington Hill and other big estates and houses etc all launched on Countrylife.co.uk
Great to see that all our hard work has been recognised!
Hi Emma,
Thanks for covering the article. If you or Simon think I’ve missed any portals I’d appreciate your input. I’ve invited everyone to submit their suggestions and the aim is to make the list as definitive as possible. I’ve already made a few tweaks and there are 2 new additions to the top 20.
I’d also like to point out that the article really isn’t about SEO. If you don’t have reliable ISP based data (Hitwise and ComScore) then unique inbound links are the single most reliable indicator of a websites traction. Links are social in nature and are earned by dominating a niche or being remarkable.
Love your site by the way. I always read your articles.
All the best
Ashley
The number of inbound links is a very poor indicator as the quality and authority of the links is far more important than the quality. Our webite PropertyNow dominates other sites with far greater inbound link numbers.
Andrew Blachut
PropertyNow
these portals must turnover more cash than some countries GDP`s!
good info provided Thanks Emma
myfrenchmaison
Its good to see a few UK ones in there, its typical thow that China and USA dominate.
Is there any good portal feeder? I am hoping to get a contract to list some Del Mar CA Real Estate – a 1/3 acre vacant lot on a hillside with 270-degrees white water ocean views. I am going to need to put this out on as many global portals as possible. Thanks. I don’t know if the email will be accessible, so you can reach me at Del Mar Real Estate