immobilienscout24.de

Established in 1999, immobilienscout24.de is a German property portal and part of the Scout24 network of online marketplaces. Based in Berlin, the website employs about 350 people and covers residential and commercial properties, vacation rentals, overseas real estate, investment properties, housing for seniors, temporary housing and foreclosures.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

The website is part of the Scout24 Group, a network of online marketplaces owned by Deutsche Telekom covering cars, electronics, finances, dating, jobs and travel as well as real estate. It is powered by German ISP and online hub t-online.com.

Market Position

immobilienscout24.de claims to be Germany’s largest real estate market, receiving around 3 million unique visitors per month.

Key Measurements
(May 2009)

3.7 million unique visitors per month (Nielsen NetRatings, March 2009)
900 million page impressions per month (April 2009)
Approximately 1.2 million properties listed (May 2009)

Market Coverage

All of Germany.

Advertising Model

immobilienscout24.de offers various subscription packages for private sellers and agents.

Financials

Undisclosed.

Site Sections


The key sections of the website are:

• Search
• Finance
• House information
• Relocation
• Renovation
• Interior decoration
• Seniors

Technology

To be completed.

Key Management

The key management are:

• Dr Martin Enderle, managing director and CEO
• Dirk Hoffmann, COO

History

The ImmobilienScout24 company was established in July 1999. In 1997, the company was known as EIB Residential and Intercontinental Real Estate Network GmbH, and in 1998 changed its name to Immobilien Scout GmbH.

The Berlin based company expanded its reach to the Rhine-Main region in July 1999, and by September that year had expanded again to cover all of Germany.

Recent Press

Recent press releases are available from immobilienscout24.de.

Information Sources

Site Review
immobilienportale.com

1. Ads Pay Off for immobilienscout24.de

   A huge TV advertising campaign, coupled with the release of an iPhone application, have pushed immobilienscout24.de's unique user figures to an all-time high. According Nielsen NetRatings figures released by the leading German property portal, over 4.6 million unique users visited immobilienscout24.de in January. Its previous record was 4.4 million in July 2009....

2. immobilienscout24.de Ramps Up Ads

   Leading German portal immobilienscout24.de is launching a cross-media advertising campaign to strengthen brand awareness that will run until the end of January 2010. A statement on the website explains the campaign will run on television channels Pro7, Sat1 and MTV, as well as in print and online....

3. immobilienscout24.de Wins Best Portal

   immoblienscout24.de has picked up an award for best German portal brand. ...

4. Analytics, Valuations Now at immobilienscout24.de

   Leading German portal immobilienscout24.de has announced two upgrades this week, signing Nedstat to provide enhanced user behaviour tracking and releasing a home valuation option. Nedstat describes itself as a European leader in web analytics and provides its services to the London Stock Exchange as well as companies such as Panasonic, Europcar and Renault. Nedstat’s press release explains that it will analyse and optimise immobilienscout24.de’s website as well as its mobile portal. ...

5. Record 4.4m Users At immobilienscout24.de

   Germany's market leading real estate portal, immobilienscout24.de, has revealed a record 4.4 million unique users visited the portal in July 2009, according to Nielsen NetRatings....