Gruppo Immobiliare.it Partners With Monrif Net

Italian online real estate network Gruppo Immobiliare.it, and Monrif Net, the leading newspaper group in Emilia Romagna, Tuscany, and Marche regions, and with a strong presence in the Milan metropolitan area, have formed a long-term partnership in online real estate services.

Gruppo Immobiliare.it. which consist of portals immobiliare.it, eurekasa.it and nuovecostruzioni.it, will provide the technology behind the new real estate channel that will be active via four online newspaper sites: casa.lanazione.it, casa.ilrestodelcarlino.it, casa.ilgiorno.it and casa.quotidiano.net.

Carlo Giordano, CEO of Gruppo Immobiliare.it explained:

“What we are announcing today is an important partnership which will give additional exposure to agencies using our services and allow users visiting Monrif Net sites to search within the biggest real estate database in Italy.”

Monrif Net wants to provide its users with a top-quality real estate service and increased online visibility for real estate agencies already investing in print ads. Monrif Net will primarily focus on offering these services in regions where its newspapers have strong brand recognition while Gruppo Immobiliare.it will be the exclusive provider of ads covering the rest of the Italian territory.

Federico Marturano, CEO of Monrif Net and Italia News said:

“With this project we intend on one side to offer our users an integrated system to view real estate ads online and in print, while on the other side to improve our advertising offer and increase agency penetration by giving agencies a service in line with their communication needs”.

The deal presents a serious challenge to casa.it, with whom Gruppo Immobiliare.it competes for top spot in the Italian property portal market.

1. immobiliare.it 1 billion Impressions Campaign

   Italian online real estate network Gruppo Immobiliare.it has announced a new advertising campaign that will run til the end of the year, aiming to bring in 1 billion impressions between September and December for immobiliare.it....

2. eurekasa.it Receives Overhaul

   Italian online real estate network Gruppo Immobiliare.it has announced a major overhaul for one of its portals, eurekasa.it, which is already one of the top 5 in Italy. The company says the changes aim to fine-tune its market positioning among younger, tech-savy users and private sellers....

3. immobiliare.it Launches Rental Only Portal

   The immobiliare.it group has announced the launch of a new vertical site dedicated to the rental marketplace in Italy: affitti.it....

4. casaclick.it Relaunch with immobiliare.it

   Since launching their mobile phone application early this year, Italian property portal casaclick.it has been relatively quiet. As it turns out, the portal has been undergoing a complete redesign, which it says has driven up traffic by 15 percent. casaclick.it says time spent on the updated website has also increased by 20 percent and the number of leads generated has almost doubled. “It took several months to study and develop the site and we have a long list of new features to be launched,” says casaclick.it’s Francesco Iandola. “We are delighted about the results the new site is bringing.”...

5. Interview with Carlo Giordano – immobiliare.it

   Carlo Giordano is the CEO of immobiliare.it, the leading online real estate site in Italy according to Nielsen NetRatings. He has been at the helm since the company was formed in 2005. Carlo shares his thoughts on the Italian market with propertyportalwatch.com....