easyroommate.com

easyroommate.com is a network of User Generated Content (USG) websites. Customers are able to list their own information and interact with each other to search for a roommate. The website currently operates in 31 countries.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

easyroommate.com is operated by W3 Inc. W3 Inc. is a company privately owned by its founder, French entrepreneur Jean Pons.

Market Position

Key Measurements
(January 2009 – easyroommate.com’s aggregated measurements for all markets)

• 40 million page views per month
• 4.4 million unique visitors per month
• 240 thousand active users

Market Coverage

easyroommate.com operates in 31 countries worldwide.

Advertising Model

easyroommate.com is a subscription based website with the majority of revenue coming from paid registrations. Users are charged for upgrading to a premium membership, which gives them immediate access to all contact details of other users and some additional functionalities. Charges vary depending on country, city and duration of a plan and on the type of account (person looking for a room, person advertising a room, real estate agent).

The website also generates additional revenue through display advertising. Depending on the local market, easyroommate.com works with advertising agencies, runs AdSense ads or runs no ads at all.

Financials

Undisclosed.

Site Sections


The key sections of the website are:

• I need a room
• I need a roommate

Technology

The website is built using Microsoft ASP.NET and SQL Server Database.

Key Management

The key management are:

• Jean C Pons, CEO
• Karim Goudiaby, Managing Director
• Baptiste Intsaby, Director of Business Development
• Jonathan Moore, Business Development Manager (UK)
• Marie Bernard, Business Development Manager (France)
• Radoslaw Dobrolecki, Business Development Manager (Australia, New Zealand, Singapore, Hong Kong)
• Luca Vavasorri, Business Development Manager (Italy)

History

easyroommate.com was founded in 1999 by French entrepreneur Jean Yannick Pons. In that year, the first easyroommate.com website was launched for the USA and Canada. The website has since expanded to include the Americas, Europe and beyond.

easyroommate.com’s milestones include launching in France and the UK in 2002, Australia in 2003, Germany, Spain and Italy in 2004, South America in 2006 and Eastern Europe in 2007.

Recent Press

Media releases are available from the easyroommate.com websites for the UK, France, and Australia.

Information Sources

Management Interview
Site Review

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