zillow.com’s First TV Ad

zillow.com is featuring in a national US TV advertisement. The thing is, they didn’t ask for it, or even have to have to pay a cent.

So how did the online real estate marketplace get so lucky? On their blog the company explains:

“How do you get national prime time TV exposure without shelling out millions of $$ for an ad campaign?

You hope a large national brand decides to include you in their ad campaign!

We were thrilled when Sprint asked our permission to include Zillow in the latest installment of their ubiquitous “Now Network” ad campaign (umm… yes you have our permission). The spot started airing Monday night, and you can see it during most of the big prime time shows. Or you can just watch it here…”

So here it is:

1. New: Zillow Advertising Solutions

   US real estate marketplace zillow.com has just launched a new section on its website that promotes its advertising options. ...

2. zillow.com’s iPhone App Milestone

   As of last night, the Zillow iPhone App had been downloaded more than 260,000 times. ...

3. zillow.com’s Market Bottom Widget

   zillow.com have introduced a new, free widget designed to poll users on whether they believe the market has reached rock bottom yet, reflecting the global concern over current market conditions....

4. zillow.com Not on Top

   On Friday, we drew attention to zillow.com’s announcement, based on comScore figures, that it had received more unique visitors in November than realtor.com. Now, zillow.com has retracted its statement, saying the comScore data may not be correct. “After discussions with comScore, it appears that the comScore data we cite below may be unreliable and it includes a different approach to Zillow’s measurement than other sites,” zillow.com’s updated blog post explains....

5. New Search Options at zillow.com

   US real estate marketplace zillow.com has just announced a “faster and more streamlined” search experience for its users, allowing them to constrain search results by zip code or city. The new search capability keeps the results displayed limited to the suburb a house hunter is interested in, cutting out results from neighbouring suburbs....