rightmove.co.uk to Launch E-magazine
April 19, 2009 by Emma Sorensen and Alice Allan
UK market leader rightmove.co.uk is to launch an e-magazine that showcases properties with recent price reductions of 2 percent or more.
The e-magazine, called Property Deal Weekly, will be launched on 21 April 2009. It will have 45 regional editions covering the whole of the UK and be sent to rightmove.co.uk’s registered users.
rightmove.co.uk says there is no shortage of potential buyers and that enquiries to agents were up 120% on the same period last year. There’s also no shortage of price reductions in the current market.
Miles Shipside, rightmove.co.uk’s commercial director, says the e-magazine may assist agents in negotiating price reductions with vendors:
“Referring them to the deals available in Property Deal Weekly may help the penny drop quicker, especially if they see they can trade up to a bargain too. We anticipate switched on agents will use the carrot of free adverts in Property Deal Weekly to help sellers reduce more often, with the promise of grabbing the attention of those elusive buyers.”
Shipside continued:
“Members will be able to use Property Deal Weekly with their Rightmoveplus tools to give them a real competitive edge and Rightmove’s extensive research with leading agents has convinced us that agents will be excited by this timely initiative that meets the needs of today’s challenging market place.”
A demo version of the e-magazine is currently available at propertydeal.co.uk. It is presented in a traditional magazine format with click-to-turn pages. Properties are grouped by price bracket, and there is also a “property deals of the week” section.
The rightmove.co.uk e-magazine is another suggestion that UK property portals are becoming serious about providing value-added market information. In February this year, REA Group owned UK portal propertyfinder.com appointed journalist and editor Nigel Lewis to cover daily news, features, advice columns, real-life content and property market analysis.
Last month rightmove.co.uk also launched the Rightmove Search Widget, a handy tool which allows those looking to buy or rent to post their property searches and results on their personal blogs, web browsers, homepages and social networking pages.
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It will be interesting to look at consumer takeup of these
I find these readers very inconvenient and would prefer a more narrowly focused email.,
A very good idea, and one which may potentially see the closure of existing property publications in the UK market.
I would hope that the final product is different from the demo, as the execution appears a little off the mark.
Are you kidding me? Sign-up to be sent a link to a PDF where you view a whole load of properties in a format you can’t really see anything besides a whole lot of ‘eyes’ looking back at you?!? The PDF design is appalling. This would have been perfect in 1990 when know one new what an email was, or a website.
I cannot believe that the UK’s supposed leading property site would be this backward. A PDF is not for viewing properties online. A website is. A website allows you to refine and tailor your search.
Leading idea: Improve your email alerts (you could even give them regional names like EAST LONDON and push regional content to them) and then allow users to opt-in for property-drop notifications that match your search. For both Rent and Buy sections!
A Stupid idea: Create a PDF that covers a big area in the UK and tell people to sign-up to be sent a link to it weekly.
It’s so fascinating to see this kind of marketing activities in this day and age. I think they should go back to advertising on TV, at least it keeps the agents happy. Or maybe even return to print.
They don’t belong online as they don’t understand how to market online. And it’s obvious when you look at the numbers – they have 17,000 agents advertising (approx. 90% of the Industry) and they can only attract 36% of the total property related audience.
Imagine if Globrix had their budget?
[...] new website functionality brings findaproperty.com in line with UK market leader rightmove.co.uk which introduced an e-magazine called Property Deal Weekly that showcases properties with recent price reductions of 2 percent or [...]