redfin.com Updates and Expands

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Online real estate broker redfin.com has expanded its reach to Long Island and Westchester County in New York and California’s Central Valley, including Sacramento.

According to a press release, the expansion is part of a partner-aided strategy to reach every US market. redfin.com says it aims to reach three more markets in 2009, bringing its total to 13.

The website has also added a number of new features including a mortgage calculator, embeddable final-sale-to-list price graphs, and 200 new fields about listings in the redfin.com database.

A recent post on the redfin.com blog explains the coverage of the added fields:

“In some markets, like the Bay Area, we can now publish the mortgage history, so you can find out what the seller owes on his place. In others, we got the property price history. When the Southern California listing services get their super-feed sorted out, we’ll be able to publish tons more information, since the listing services down there haven’t historically shared much data at all. As they add data to their feeds, we’ll add data to the site, every month, until we have all of it up on the Web.”

Techflash.com quotes redfin.com as stating it had a 300 percent traffic increase in 2008. aimgroup.com and techcrunch.com both compare the 1.6 million unique visitors per month reported by redfin.com with a figure of 324,000 from comscore.com for March 2009.

In February this year, redfin.com introduced data-driven agent profiles displaying their own agents’ deals, and opened its business to partner agents, publishing their deals as well.

redfin.com also released a new version of their website including Google maps in December 2008, after cutting prices and providing more upgrades in November. The website laid off 20 percent of its staff in October 2008 as a result of the global economic downturn.

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