realestate.com.au Sees Traffic Increase
April 3, 2009 by Emma Sorensen
realestate.com.au Logo
REA Group owned realestate.com.au, Australia’s number one property portal, has announced record traffic to its website.
According to the latest data from Nielsen Market Intelligence the website received a peak of 4,872,106 million unique browsers during March, a 10.9 percent increase year-on-year.
In a statement from the company, Peter Wright, General Manager-Residential for realestate.com.au, said he believes the latest data sends a positive message to the real estate sector and is a win-win situation for both real estate agents and consumers who are looking to secure a home:
“With over 4.8 million unique browsers visiting realestate.com.au, the increase in traffic suggests that despite the economic downturn, consumers are still actively looking at securing a home during 2009”.
Peter is optimistic that this traffic will continue to rise, saying: “as the market leader in online property listings, we are confident it’s only a matter of time before we crack the 5 million mark”.
realestate.com.au also says the increase in unique browsers coincides with new figures just released by RP Data (with whom the REA Group have just signed a new 5-year data and content licensing deal) and indicates a recovery in the property market for the first two months of 2009.
- Interview with Peter Wright – realestate.com.au
Peter Wright is currently General Manager-Residential, for realestate.com.au. As of July he'll be General Manager of Sales and Operations. propertyportalwatch.com spoke to Peter about his new role and where he sees the Australian portal market heading. ...
- REA Group Directs Traffic to realestate.co.nz
Having decided to close down most of its New Zealand operations, the REA Group has now entered a marketing arrangement to drive traffic to former competitor, realestate.co.nz....
- findaproperty.com Reports 11.9% Increase in Traffic
findaproperty.com have reported that their visitor numbers are up by 11.9 per cent this January, compared to the same month in 2008. ...
- Price Freeze at realestate.com.au
REA Group owned realestate.com.au have announced a price freeze on residential agent subscriptions until 2010....
- realestate.com.au and RP Data Enter Strategic Alliance
The REA Group, owner of realestate.com.au, has announced that it has entered into a new 5-year data and content licensing deal with RP Data. While the announcement doesn’t go into specifics, it does say that the new deal supersedes the current agreements in place between the two companies. What could this mean for RP Data's rumoured entry into the portal market and realestate.com.au competition with domain.com.au?...
Loading ...
That’s good news to hear, we have also experienced very similar results ourselves with our newly launched commercial property portal in the UK.
“With over 4.8 million unique browsers visiting realestate.com.au, the increase in traffic suggests that despite the economic downturn, consumers are still actively looking at securing a home during 2009”
What % of traffic conducted a search for property?
What was the major category? Rentals?
How many email leads were sent? and what % increase/decrease was this from previous month and this TLY?
Is there a correlation between an increase in UB’s and Listings on the site?
What is the Bounce rate %?
Was there an increase in SEM Spend from this TLY?
and the big one, are their customers experiencing a 10% increase in results from this TLY?
I think that there are a few missing pieces to the puzzle to collect before Peter from realestate.com.au can suggest/point to over all UB’s to a site being a sign of a recovery in the Australian Market.