enormo.com Embraces New Builds

enormo.com is arguably the world’s largest property portal with over 7 million listings across more than 60 buyer markets and property buyers and investors from 200 countries. So the launch of a new build section on the enormo.com website for developers is big news.

Formerly known as properazzi.com (it changed its name to enormo.com last October), in February this year enormo.com relaunched with a new look and feel as well as new features such as enhanced search technology and 16 new ‘gateway’ domains for key markets, like enormo.co.uk or enormo-australia.com. And in March the company launched a massive social media strategy.

This month the company is launching a dedicated section on its website for residential developers and their international investor clients.

The company argues that it’s a perfect time to do it – exchange rates and low prices are bringing new cross-border buyers to the market.

Yannick Laclau, Enormo CEO, says:

“The typical profile of a successful cross-border development company is triangular: based in one location, selling units in another, to buyers from somewhere else. Enormo will provide the flexibility, reach and impact needed for maximum sales throughout the lifetime of new-build projects.”

The new section is designed to be an improvement on the “hard-hats-and-square-footage” treatment many portals give to off-plan/new-build listings. As well as unlimited-length listings descriptions, photos, floorplans and downloadable brochures, Enormo developers will have up to ten video clips: virtual tours, highlights of the location, or snapshots of life in the neighbourhood – to hook buyers into the benefits of their offering.

Each page will have customisable call-to-actions, headings, and description space. And the new section will translate main marketing messages and key features into its 16 interface languages to drive new nationalities of buyer to developers’ sales networks on the ground.

The new-build space will be unveiled on 15 April with selected launch partners offering projects in the Caribbean, Turkey, Brazil and Panama.

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