We often report on the market leaders in each region, but who leads the global real estate race for web traffic?
ComScore figures from February 2009, ranked by total worldwide unique visitors, show that it’s a diverse group, dominated by US and Chinese websites.
Top of the list is leading Chinese property portal soufun.com. Founded in 1999, soufun.com also has the status of being one of the world’s top 100 online destinations. It is China’s most comprehensive database of new and pre-owned homes, homes to rent, and home furnishings and fittings information.
realestate.yahoo.com comes in second, followed by another Chinese website, focus.cn, which specialises in real estate information and interior design.
The Move Network comes in fourth, with Chinese portal SINA real estate coming in fifth place.
In sixth place is Chinese classifieds website ganji.com.
There’s a surrpise European entry at number seven for Germany’s immobilienscout24.de.
Eighth place goes to MSN Real Estate, ninth place to Enormo’s websites, and tenth place goes to AOL Real Estate.
Website (Total Unique Visitors by ’000)
SouFun.com Limited (13,056)
Yahoo! Real Estate (10,225)
focus.cn (10,087)
Move Network (7,599)
SINA Real Estate (6,099)
ganji.com (5,123)
ImmobilienScout24 (4,396)
MSN Real Estate (3,956)
Enormo Sites (3,590)
AOL Real Estate (3,259)
Figures courtesy of ComScore.
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Can I ask, did Comscore put out a press release, and is there a link? Or are you at Propertyportalwatch subscribers to Comscore?
Is there any indication of Comscore’s methodology – for instance, how did Comscore arrive at Enormo’s high ranking, which differs so markedly from Enormo’s non-existent Alexa and Compete rankings? Could you venture an analytical explanation of the large difference?
If the difference is real, what does this imply going forwards for the usefulness of these other ranking sites?
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