realestate.com.au and RP Data Enter Strategic Alliance
March 17, 2009 by Simon Baker
The REA Group, owner of realestate.com.au, has announced that it has entered into a new 5-year data and content licensing deal with RP Data. While the announcement doesn’t go into specifics, it does say that the new deal supersedes the current agreements in place between the two companies. What could this mean for RP Data’s rumoured entry into the portal market and realestate.com.au competition with domain.com.au?
realestate.com.au had been licensing data to RP Data since 2004 when realestate.com.au acquired property.com.au from RP Data. In addition, RP Data has been selling consumer property reports on the realestate.com.au site. This new agreement refers to a strategic alliance that may mean that RP Data will continue to licence the data from realestate.com.au and RP Data may share property sales data with realestate.com.au. If so, this will allow realestate.com.au to enhnace their content and compete with recent product releases from domain.com.au including agent reported sales data on their site.
In 2004, RP Data and realestate.com.au also entered into a non-compete agreement. Now it is rumoured that RP Data may be entering the property portal market later this year. This strategic alliance could be a good move by realestate.com.au to curb the entry into the market of a new competitor. It wouldnt be surprising to see that as part of the strategic alliance, RP Data and realestate.com.au agreeing not to tread on each other’s toes. We will have to wait and see what happens.
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[...] realestate.com.au and RP Data Enter Strategic Alliance | Property … The REA Group and RP Data have entered into a new Strategic Alliance to share data and content – what does this mean for their non-compete agreement? [...]
[...] also says the increase in unique browsers coincides with new figures just released by RP Data (with whom the REA Group have just signed a new 5-year data and content licensing deal) and indicates a recovery in the property market for the first two months of [...]
I know Domain considered purchasing Realestateview some years ago but thought better of it. I don’t see any real benefit to them in looking at it again. There won’t be a significant increase in listings for them and they already own a data company – that could be better if they only knew something about services integration
(Ps Having been around a long time, I’ve always thought it was fishy why the Pty Ltd version of Realestateview.com.au had the .com.au addendum. Investigate why you think it might be then ask the next question about its URL’s legal validity….Which came first, the chicken or the egg? Could be a dangerous game they have been playing perhaps…)
I think Domain has kicked the tyres on everything.
The companies they have bought they have done very bad jobs of managing,integrating and creating synergies.
Online classifieds portals are a big company game now and the REIV should get out if they get an offer.
So, the REIV has now cost itself a lot of $investment twice! And while the first one with Property.com.au was ditched on the lack of strategic insight and ignorance of a couple of loud agents, I believe the second (current) investment was a truly foolish foray that was initiated by few agents who thought they could turn a good personal Dot com profit (several years after Dot com had dot bombed!) by using their compatriot agents as canon fodder, and then on the whim on the current CEO because he has a power thirst and was involved in it over in Sth Australia, (which usually only ever accounts for around 7-8% of any national marketplace).