Changing Faces at Fairfax Digital
March 24, 2009 by Emma Sorensen

Fairfax Digital is a division of Fairfax Media, and owns Australia’s number two portal, domain.com.au.
Digital Media reports that two new staff appointments have been made, and a third is yet to be filled.
Paul Sigaloff has joined Fairfax Digital in the role of national sales director, a position which has
been vacant since December when Trent Lloyd left the company.
Sigaloff has relocated to Sydney from the UK, where he was sales director for Global Interactive,
a division of the UK’s commercial radio network, Global Radio and before that held a senior digital role at Channel 4 and was Head of Inteactive at GCap Media.
Sigaloff will be responsible for strengthening the online publisher’s relationships with media agencies and digital specialists.
Anna Cicognani, who previously worked in senior roles at Telstra, has also joined the Fairfax Digital team as chief product officer. She began in December last year and is also a director at Smart Services CRC .
Digital Media report that the search for a finance director, to replace Nimesh Shah who left the company in February, continues.
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