propertyindex.com Launches Legal Index
March 31, 2009 by Emma Sorensen · Leave a Comment
UK property portal propertyindex.com has launched a Legal Index, which is set to benefit estate agents featured on propertyindex.com by providing them with an additional revenue opportunity.
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grandcentralapartments.com Becomes rentalbeast.com
March 31, 2009 by Emma Sorensen · 2 Comments

Massachusetts-based rental portal grandcentralapartments.com, which was established in May 2003 by President and CEO Ishay Grinberg, has relaunched as rentalbeast.com in order to expand to other US markets.
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Battles Within UK’s Big 4 Portals
March 30, 2009 by Emma Sorensen · 3 Comments
As we finish the first quarter of 2009, we thought it was about time we checked up on what the “Big 4” property portals in the UK have been up to: rightmove.co.uk, findaproperty.com, propertyfinder.com and primelocation.com.
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Another Leap Forward for Lifestyle Search
March 30, 2009 by Emma Sorensen · 1 Comment
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Earlier this year we reported on real estate data services company Onboard Informatics announcing the first ever property search based on lifestyle choices: the Lifestyle Listings Engine.
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Tips for Database Marketing
March 30, 2009 by John Hart · Leave a Comment

In my previous post on marketing I talked about how data is king for property portals engaged in direct marketing.
Now seems a good time to highlight some considerations and points to be made if you are going to undertake this level of database marketing:
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homefinder.com Launches Print Ad Campaign
March 27, 2009 by Emma Sorensen · 1 Comment
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US real estate listings website homefinder.com, previously known as homescape.com, has launched a print advertising campaign.
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hotpads.com Takes Vacation Listings
March 27, 2009 by Emma Sorensen · Leave a Comment

hotpads.com is a map-based real estate search engine which lists homes for sale, apartments, condos, and rental houses.
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Get the Right Message to the Right People

In my last post I talked about the importance of property portals getting the marketing message right, which is absolutely vital. However I was probably a little ahead of myself because there is one thing we require before we get the message right and which is just as important: knowing who we are talking to.
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ilist.com Puts Classifieds on Twitter
March 26, 2009 by Emma Sorensen · 1 Comment

ilist.com is a US based free social classifieds service, which was founded in May 2008.
While yet another free social classifieds website is nothing to write home about, ilist.com has put a new spin on social classifieds with a fairly interesting new Twitter application: micro.ilist.com.
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zillow.com Introduces Video Tutorials
March 26, 2009 by Emma Sorensen · Leave a Comment

Video listings from agents and brokers are growing in popularity, and zillow.com already links to agent’s virtual tours and videos. This week zillow.com has also introduced a new kind of video to its website.
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