trulia.com Partnership With The Washington Post

The Washington Post and property search engine trulia.com have announced a multi-year partnership to create the essential guide to real estate in the DC region.

The partnership will result in a co-branded website combining trulia.com’s real estate search with The Washington Post’s local real estate content. It will also allow trulia.com to extend its reach.

The companies issued a statement about the partnership, saying:

“The co-branded site will enable users to easily refine their search results based on relevant criteria like open houses, neighbourhood, price, property type, new listings and more. Users will also be able to view detailed maps, local price trends, property descriptions and other useful information to help them make informed decisions about buying or selling a property. To see additional details for a specific property, active home buyers will be redirected to the broker, agent, or builder website, giving them direct access to the resources that are best equipped to answer specific questions about the property. “

“In addition to the enhanced search experience, washingtonpost.com will incorporate its editorial content to make this a go-to destination for users who want to understand what it’s like to live in neighbourhoods in and around Washington. washingtonpost.com will address users’ desire to stay informed about valuable real estate-related information and trends with strong news stories including “The Nation’s Housing,” an award-winning column on housing issues, and a new blog about the local real estate market written by Elizabeth Razzi in addition to valuable tools such as mortgage calculators.”

“This unique partnership gives builders, brokers, agents and national brand advertisers a one stop shop for getting their brand and name in front of trulia.com and The Washington Post’s audiences,” said Pete Flint, CEO and co-founder of trulia.com. “The economics of the deal between The Washington Post and the Trulia Publishing Platform will help drive additional revenues and monetization opportunities for both companies.”

Goli Sheikholeslami, VP and General Manager, Washington Post Digital, said: “We are creating something not just useful, but a necessary tool for anyone interested in Washington DC Real Estate.”

Quoted on Inman News, Goli Sheikholeslami went on to say: “One of the key things about the trulia.com experience is that although they provide a very fulfilling experience on trulia.com, they also link out to broker and builder Web sites… We like that approach very much. It’s attractive to agents and brokers to know we are really trying to provide them with customers and leads and sending people to their web sites.”

The co-branded site is scheduled for an initial launch in April 2009 with additional functionality – some tying into social media – to follow after that.

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