globrix.com Grabs All Large UK Agency Chains
February 5, 2009 by Emma Sorensen
globrix.com have announced that Halifax, one of the largest estate agency groups in the UK, are now marketing all of their properties on the UK property search engine.
This partnership will result in a further 17,500 properties being added to globrix.com.
But the deal is really significant as it now means that all of the larger UK estate agency chains are marketing their properties on globrix.com.
globrix.com is free-to-list, and perhaps because of this has seen rapid growth over the last year. globrix.com claim they have grown to have the largest index of properties in the UK.
Globrix CEO, Daniel Lee, comments on the addition of Halifax properties to Globrix:
“We are very pleased that Halifax have seen the benefit of being included in Globrix’s index and we now firmly believe that Globrix has more properties than any other property portal. Halifax is a well known and respected estate agency chain so we are delighted to be able to display their properties to our growing user base.”
“The consumer benefit of this agreement is huge, many of the larger agency chains only list their properties on their own website or on one specific portal, house hunters can come to Globrix and be assured that they are seeing all the properties from the leading agents, as well as of all the smaller agents around the UK. Nobody wants the hassle of going to multiple property portals to get a decent picture of the market.”
globrix.com is backed by News International and powers the property search sections for TimesOnline and UKVillages. They’ve been the recipients of a Negotiator Award for ‘Estate Agency Service Firm of the Year’ as well as being crowned ‘Best Property Portal UK’ at the Daily Mail UK Property Awards.
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Lot of properties is one thing.
Al ot of consumers looking at them is another
Seems the flaw in these Free Models is how do they get enough trafific to get profitable.
It is hard to see the reason for News International backing a Free To List model when they have a 50% ownership of propertyfinder.com.
Globrix does not appear to be carrying any third party advertising, so they must be relying on commissions from leads to generate income?
It takes a lot of cash to run….can they generate enough leads AND get paid for them to make it work.
Maybe NI sees their involvement as insurance……….just in case this is the way of the future?
They are certaily maintaining an agressive approach with Globrix and it may affect their results from propertyfinder.
Snoop – you are absolutely spot on.
Most people look for a property within 7 miles of where they live.
Based on this – most portals have a good strength in certain geographies.
Globrix and Dan Lee are starting to make themselves look pretty stupid.
Stock is one thing …..
Consumers and customer service are the other key success factor – Globrix have neither of the latter.
Dan might be good at pushing out marketing PR’s – but the reality is that agents will just get no results. Why wouldn’t you try a FREE offer – Property Live and Thinkproperty.com also report huge branch success.
The initial brand awareness of Globrix has clearly now stopped – in the Sunday times…. Admissions from Dan Lee on ad revenues starting to be a struggle – Mr Murdoch needing to cut costs – feels like there is only one way this is going to go !!!
Yes, I hear from ex employees that allegedly it is desperate trying to sell the key words – agents just aren’t interested so do wonder how long they can keep this business model going.
There is always a natural instinct to try something new – so I can definately understand why agents would have given it a try. Online display just doesn’t work now and has fallen off a cliff in recent months- Search is king.
Zoomf will probably be the next guys out the traps and I’m sure the guys will get their fair share of news coverage too when they finally decide to get around to launching with Trinity. No surprises what Zoomf will do given the local paper network – but certainly another nail in the coffin for Globrix
Cant understand why these people continue to burn shareholders funds creating failures.
Nor the investors who pump money into them
The UK has to be the most crowded Place in the world for Property Portals.
It is still pretty scary the number of businesses that still don’t really understand the dynamics of the classified marketplace.
You wonder how some of these businesses have managed to do so well in their Nothing ventured, nothing gained – however lost of money wasted in this partcular pursuit. The consumer only needs one marketplace – and it has firmly decided which one it likes -