rightmove.co.uk Launches Ad Campaign

UK market leader rightmove.co.uk began the year by redecorating its homepage with imagery from its new marketing campaign.

Revealed late last year, the marketing campaign is rightmove.co.uk’s biggest to date, and is modelled around the slogan “See More”.

rightmove.co.uk might be number one and have a significant lead on number two in the UK market, but the company is not content to rest on its laurels.

As Kathryn Harris, rightmove.co.uk’s marketing director, said in a press statement last year:

“As the UK’s number one property website, with over a million homes for sale, Rightmove is taking a leading role in getting the home movers who make up the almost 40 million visits to our site a month, and more, back into the market through an innovative, integrated, heavy-weight campaign that benefits consumers by making it clear we’re where the homes are.”

Over £10 million has been spent, and the company is hoping the campaign reaches over 44 million people.

The campaign extends from outdoor building wraps to posters, digital advertising panels in the London Underground, online ads, direct marketing to members and more. It also includes a television advertisement:

1. rightmove.co.uk Launches Huge Marketing Campaign

   UK market leader rightmove.co.uk has announced the launch of its biggest ever marketing campaign. To begin in late December, the new campaign is modelled around the slogan “See More”....

2. findaproperty.com Launches Marketing Campaign

   findaproperty.com, one of four UK property portals owned by The Digital Property Group, has launched its latest national marketing campaign around the idea of 'what makes a home'. ...

3. homefinder.com Launches Print Ad Campaign

   US real estate listings website homefinder.com, previously known as homescape.com, has launched their first print advertising campaign since their rebranding earlier this year....

4. propertyguru.com.sg Launches Campaign

   propertyguru.com.sg in Singapore has launched a national outdoor advertising campaign. Buses and taxis splashed in red houses, prominent propertyguru logo and "The FASTEST way to FIND A HOME" strapline, will be seen across the Island starting this month....

5. Coldwell Banker Campaign Launches

   Coldwell Banker Real Estate LLC has started airing two TV commercials as part of its spring marketing campaign. The new Coldwell Banker blog, "Blue Matter", also launched last week. In introducing the new blog, Coldwell Banker social media supervisor David Marine writes, "[I]f grey matter speaks to general smarts, then blue matter is that part of the brain that thinks about real estate"....