property-report.com Introduces New Features

Asian property portal property-report.com has been working hard to improve its look, feel and functionality. With the portal claiming an increase in web traffic over the new year, these changes already seem to have paid off.

The English language portal covers Malaysia, Thailand, Vietnam, Singapore, Indonesia and China, and aims itself at wealthy buyers.

In mid-2008 property-report.com was redesigned, allowing easier access to the large archives of country-related news and content.

“The top navigation bar allows users to go to their area of interest with just one click. And using Google Analytics, we can see which country sections are most popular. This will allow us to offer more user-specific advertising, which is an innovation we are working on now and will be launched very soon,” said Duncan Worthington, Managing Director of Ensign Media Co. Ltd, owners of the web site.

In December 2008 a new, cleaner property listing module was launched.

“We commissioned a customised property listing module for the site. It is designed to be simple to use and provides the required information a buyer needs. Using ´shopping basket´ technology, the user can add a selection of properties to their basket to view later, or then ´cash out´ and inquiries will automatically be sent to each respective vendor accordingly,” commented Worthington.

Following a month of testing, in January 2009 the company launched their Automated Agent Programme, a fully integrated software solution to automatically add all of an agent’s property listings to property-report.com and update any changes in real time.

Properties from New Zealand have recently been added and the company says an agent in Australia will soon go live with over 3,000 properties.

“Despite the global economic downturn, property-report.com traffic has remained consistent, with December and January showing an increase in the number of unique visitors, and an increase in the time each visitor spends on the site. property-report.com is 100% about property. Site visitors are therefore interested in property and ´pre-qualified´, and we can see more and more people are using the property search to find their second home, retirement home or investment property in Asia. This bodes well for the future of Asian real estate,” said Worthington.

The portal’s owners, Ensign Media, are based in Bangkok, and also produce the print news magazines. Property Report Thailand circulates with 20,000 copies monthly while Property Report Singapore, Malaysia and Indonesia circulate around 10,000 copies monthly.

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