kyero.com

AIPP member, kyero.com is a niche Spanish property portal serving overseas buyers. Founded in 2003, kyero.com was voted Best International Property Portal at the 2007 CNBC Awards (beating rightmove.co.uk and daft.ie). In 2007 and 2008, Kyero.com was voted Best Spanish Property Portal. The site currently features 100,000 properties for sale and to rent from 1,500 estate agents.

Estate agents advertise on kyero.com because it gives them access to property buyers in 9 languages, and allows them to freely distribute their property information using XML feeds in and out of the portal.

Visitors use kyero.com for its comprehensive database of properties and estate agents, and because of the extra location-specific data, only available on kyero.com (weather trends, local airports, house prices & local schools).

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

kyero.com is privately owned by Kyero Media in Spain. The technology platform powering kyero.com is licenced from Portal47 Ltd.

Market Position

Measuring properties advertised, number of estate agents, property page views and enquiries generated, kyero.com is the leading foreign-language property portal in Spain.

Key Measurements
(January 2009)

Each month, kyero.com serves 4 million pages. 1 million property details are viewed, generating 30,000 enquiries to advertising estate agents. 40% of visitors view the site in English, 20% in Spanish, with the remainder using kyero.com in French, German, Danish, Dutch, Italian, Portuguese and Russian.

Market Coverage

kyero.com lists 10% of the available properties in Spain, although 80% of those of interest to foreign buyers. kyero.com includes properties in all of the Spanish mainland, together with the Balearic and Canary Islands. kyero.com includes both resale and new-build properties for sale, together with long term lets and holiday rentals.

Advertising Model

Estate agents pay a flat fee to advertise properties on kyero.com. Three levels of advertising provide increased visibility and accommodate a greater number of properties. Advertising rates start at €50.00 per month and agents can conduct a three month advertising trial for €70.00. On average, estate agents advertising on kyero.com pay an equivalent of €3.00 per enquiry.

Financials

Not disclosed. kyero.com has been profitable and debt-free since 2004.

Site Sections



Nine language versions of the site are available.

• English
• Spanish
• French
• German
• Danish
• Dutch
• Italian
• Portuguese
• Russian

The key sections of the website are:

• Property prices
• Property news
• Press announcements
• Advertiser resources

Technology

kyero.com runs on a cluster of fault-tolerant servers in the UK. The site was originally built using a standard LAMP configuration but has now been recoded using Ruby on Rails. Utilising Test Driven Development, kyero.com consists of 30,000 lines of test code, and 17,000 lines of live code.

Key Management

The key management are:

• Martin Dell – Managing Director
• Louise Hoskin – Sales Director
• Chris Dell – Technical Director

History

December 2008 Automatic language translations launched
September 2008 Winner Best Spanish Property Portal
September 2008 Italian & Portuguese languages launched
July 2008 Russian language launched
June 2008 Interactive Price Guides launched
November 2007 Winner Best International Property Portal
2003 Kyero.com founded

Recent Press

Recent press is available at the website.

Information Sources

Management Interview
Site Review

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