imobilien.com.br

imobilien.com.br is a map based property search engine that allow users to locate nearly every property for sale or to rent in Brazil.

Established in 2007, it has quickly gained in popularity with users. The site does not accept paid placement or listing fees from agents. Funds are generated by allowing targeted and relevant ads on the side of the page.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

imobilien.com.br was initiated in January 2008 by the reunion of four entrepreneurs: Carlos Fertonani, Luis Fertonani, Marcos Ricardo dos Santos and Rodrigo Noronha. In this current stage of development it is being supported by the entrepreneur’s own resources, and the company is aiming to be backed by a big player in the Brazilian market in the near future.

Market Position

imobilien.com.br.com.br is in its early stages of development. By adopting a new free-to-list model in Brazil it has quickly become the property website with biggest number of property in the market. The number of users is surprisingly growing based on word of mouth and extensive SEO actions.

Key Measurements
(January 09)
In addition to user growth, the company says it has seen rapid increase and engagement in its current features, and quotes these figures:

• approximately 40,000 unique users visit imobilien.com.br monthly
• imobilien.com.br has more than 200,000 real estate listings nationwide

Market Coverage

All of Brazil.

Advertising Model

Properties for resale are listed for free and new apartment building are paid on a CPM based model.

Brazilian real estate market is unique. Approximately 70% of families with high economic standards live in buildings. There is an induced demand for property given the population growth and the increasing economic power of the families. The construction companies therefore launch new apartment buildings to supply the demand and advertise for sale afterwards. This makes the real estate marketing budget big enough to support our business in a free-to-list model.

Financials

Undisclosed.

Site Sections



The key sections of the website are:

• Properties to Buy
• Properties to Rent
• Blog

Technology

imobilien.com.br are very proud of their technology, which uses Google Maps: “After nearly an year investigating real estate web portals around the world and analysing how they managed to put tons of properties together in one map, we can proudly say that we have developed one of the best web user interfaces for the real estate industry.”

Locating one property in the map is easy, but letting the user navigate through the map and see all properties available in the region is something that only imobilien.com.br and a few others can do.

Properties are located in the map with a pin and they group and ungroup according to the zoom level the user prefers to work with. In case of a high level zoom, lots of properties will be grouped together into one single pin. As user zooms in, the exact location gets more important and properties will get ungrouped.

Key Management

The key management are:

• Marcos Ricardo dos Santos – CEO
• Wesley Milan – CTO
• Luis Fertonani – Design

History

Development began in the end of 2007 and it was launched September 2008.

Recent Press

News is posted on the company blog.

Information Sources

Management Interview
Site Review

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