idealista.it Launches SMS Alerts
January 29, 2009 by Emma Sorensen

Italian property website idealista.it has launched free SMS alerts for those searching for a rental property.
As the company says in a statement about the launch: it might be a rental emergency, but sms could save us.
From now on, all users searching for rental properties on idealista.it can take advantage of this way to keep up-to-date with the latest news on available properties.
Users simply register their details and preferences at idealista.it in order to obtain alerts that contain information on the main features, prices and contacts for new properties for rent. Each user can receive up to 10 sms per day
It’s one way to keep ahead in the highly competitive rental game. It also gives the listings more exposure, and agents a faster turnaround on any potential leads.
Paolo Zanetti, idealista.it’s managing director, says: “anyone who is searching for a rental house knows it’s really important to get before everybody else. Immediacy often makes a difference. With these free and immediate alerts we want to help both those who are searching for rental house and house owners.”
Spanish owned idealista.it launched in Italy two years ago.
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This is a really useful feature, but i just wonder what’s the business model on this one…?
Can anyone tell me if the realtors are paying for those sms’s or if it is a feature 100% financed by idealista?
hi daniel,
just to inform you that it is a feature 100% financed by idealista
bye
Thanks for the prompt reply Vincenzo.
100% financed by idealista…? Wow!
You guys negotiated great rates with the the mobile carrier or the service is ad-supported?