DPG Reveals Analytics Tool
January 22, 2009 by Emma Sorensen
The Negotiator has revealed that The Digital Property Group (DPG) is in the process of unveiling a marketing analytics tool for its member agents.
Called “Insight”, the tool will allow agents to monitor their traffic, and use the data to improve consumer marketing.
It brings DPG in line with their competitor rightmove.co.uk’s “Rightmove Plus” function.
Agents will be able to monitor traffic received from DPG’s portals and compare themselves to competitors in a “benchmarking” application.
The Negotiator quoted DPG chief executive, Mark Milner, as saying:
“The point is that our customers do not have this data at their finger tips. Their media spend should be subject to the same scrutiny as every other spend.”
“We are trying to put in the hands of estate agents the same media tools that we have, so they can measure their return on investment with our sites.”
The application will be available to member agents using DPG’s four property portals: primelocation.com, findaproperty.com, homesandproperty.co.uk, and findanewhome.com.
You can find out more at insight.thedigitalpropertygroup.com and see a demo here.
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More marketing spin
Isn’t this what every other serious property portal in the UK has been offering for ages. DPG have just been suffering from lack of insight
I used Insight today for the first time, still working my way around it, but it’s an excellent piece of software. Just my opinion!
It seem an interesting analytic tool. I try this later.
every portal worth its salt offers analytical tools
right move property finder and hot property so what’s new ???????
hhmm THE NEXT has to be VIDEO AND STREET VIEW AS pre reqs
regards
the don