Century 21 to Increase Online Advertising
January 9, 2009 by Emma Sorensen
This week at Real Estate Connect in New York, Century 21 Real Estate LLC announced that it is transitioning its television advertising to additional online advertising.
Century 21 Real Estate LLC is the franchisor of the world’s largest residential real estate sales organisation.
As a market leader in real estate, all eyes will be on the international company as they spend more in the areas of online display advertising, search engine marketing and partnerships with real estate listing websites.
“Century 21 Real Estate continues to take a leadership position in the industry,” said Tom Kunz, president and chief executive officer of Century 21 Real Estate, in a statement issued by the company.
“We were the first national real estate franchise on television and now we continue our forward-looking market leadership as we enhance our online advertising. In 2008, leads resulting from online advertising increased by over 237% and our cost per lead decreased by 62%, year over year. We are confident that increased online advertising will benefit our brokers, agents and most importantly, the consumer.”
Century 21 Real Estate LLC provides comprehensive training, management, administrative and marketing support for the CENTURY 21 System, made up of over 8,500 independently owned and operated franchised broker offices in 64 countries and territories worldwide.
The company is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.
- vivareal.com Partners Century 21 in Brazil
Latin American online real estate marketplace, vivareal.com, has partnered with real estate giant Century 21 to offer all its franchisees in Brazil a three month trial. ...
- Century 21 Sues zoocasa.com
Last week we reported that Canadian real estate search engine zoocasa.com came out of beta testing with a huge media launch. Reports in the Canadian press now indicate that Century 21 Canada is suing Zoocasa Inc. for scraping information from sites provided by Century 21 brokers and representatives without seeking permission....
- Advertising Winners and Losers from Economic Slump
One area of the real estate industry that will be changed forever as a result of the economic down turn is advertising. Most notably newspapers will be wounded and are unlikely to fully recover. The other area that is likely to benefit is the internet. Why is this likey to happen and what can the publishers do about it?...
- findaproperty.com Reports 11.9% Increase in Traffic
findaproperty.com have reported that their visitor numbers are up by 11.9 per cent this January, compared to the same month in 2008. ...
- iPhone App from Century 21
Century 21 is the latest real estate company to release an iPhone app for home hunters, offering property listings along with information such as open house times and office locations. At this stage, the app has received a cool reception in the Apple App Store. ...
Loading ...
I think it’s interesting that with all the marketing tools you mentioned, none of them was a traditional company website. Do you think the blog, with it’s ever-changing content, has replaced this static medium?
[...] reflects the recent shift at Century 21 towards online options. At the start of 2009, the company announced a move to transition from television advertising to online advertising. Century 21 also won the [...]