Yahoo! Real Estate has launched some improvements to its property search, as a result of its new open real estate strategy.
Recently the company ended its exclusive arrangement with Prudential Real Estate, opening the door to 70 real estate brokers, 50 multiple listings services and 40 real estate listings services. This has resulted in the property search engine hosting over 3.2 million listings.
A post by Steve Schultz, Senior Director of Yahoo! Real Estate on the company blog reveals the website changes:
“For the prospective homebuyer, it all starts with search. According to the National Association of Realtors, 87% of homebuyers use the Internet to search for their next home. More importantly, 32% cited the Internet as the place where they found the home they eventually purchased – a fourfold increase since 2001. So I’m pleased to announce the launch of Yahoo! Real Estate’s new home search experience.”
“Our research indicates that homebuyers want their searches to be fast and efficient, and they want as much data and multimedia as they can get their hands on. So our pages now load twice as fast and our photos are now four times bigger. And as you refine your search parameters (price, number of bedrooms, etc.), the listing results update automatically.”
The company has also introduced new neighbourhood profile videos. Features still in the pipeline for 2009 include putting a greater emphasis on property photos and new personalisation and sharing services.
Yahoo! Real Estate is certainly forging ahead in the US, with ComScore revealing visitor numbers as well as data feeds on the increase.
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I think that is great news, I really like the idea of neighbourhood information. I think that is equally as important as the house itself. Great addition.