property24.com

property24.com is South Africa’s most visited online property portal.

property24.com has in excess of 160 000 properties listed for sale and to rent, ranging from residential homes to fractional ownership options. Property listings are uploaded in real time by 3000 of the country’s largest estate agencies, and potential buyers and tenants can contact the agents online to make an appointment to view a property. Users can sign up for property alerts and Sold Price Index reports.

The site also offers daily up-to-date news and information on the property market and trends, properties for sale, home finance, decor, DIY and renovation ideas, guest columns and expert advice and tips on every aspect of buying, selling or owning a home. Readers can sign up for a weekly newsletter covering the pick of the week’s articles.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

property24.com is owned by 24.com, South Africa’s largest digital brands group, reaching more than 2 million people monthly across multiple devices, from web to mobile to interactive TV.

Market Position

property24.com is the most-visited South African property site. Nielsen/Netratings figures show that property24.com attracts at least 60 percent more home seekers per month than its nearest South African competitor. property24.com advertisers currently sell more than R16-billion worth of homes a year.

Key Measurements
(December 2008)

The property24.com portal is South Africa’s foremost online marketplace for home buyers, sellers, owners, landlords and tenants with:

• Approximately 180 000 unique browsers each month
• About 4000 real estate agents registered and using the agent software and admin area
• More than 160 000 real estate listings nationwide

Market Coverage

All over South Africa with some penetration into neighbouring African countries including Botswana, Mozambique, Namibia, Swaziland and Zambia.

Advertising Model

Operating on a pay-to-list classifieds model, property24.com has in excess of 160 000 properties listed for sale and to rent, ranging from residential homes to fractional ownership options. Property listings are uploaded in real time by 3000 of the country’s largest estate agencies, and potential buyers and tenants can contact the agents online to make an appointment to view a property.

Financials

Undisclosed.

Site Sections



The key sections of the website are:

• Properties for sale
• Properties for rent
• Find an agent
• Property news and advice
• Lifestyle and DIY
• Reports and credit checks
• Home loans
• Estate agent area

Technology

property24.com is South Africa’s biggest distributor of estate agency software, incorporating one of the world’s top property listing systems. It is also the leading exponent of technology usage to facilitate interactions between home seekers and others in the real estate chain, including sellers, agents, lenders and attorneys. It employs the latest technologies to ensure that its website content is quickly and easily accessible to users worldwide.

Key Management

The key management are:

• Christo Wiid – GM Real Estate Services
• Ursula Coetzee – GM Portal
• Deena Naidoo – GM Operations
• Julia Hinton – Editor

History

24.com was created in April 2006 from a merger between the two Naspers-owned organisations, M-Web Studios and Media24 Digital. This initiative combined many of the South Africa’s most-visited websites and as a result 24.com now reaches approximately 60% of the South African online population. property24.com is 24.com’s property channel.

Recent Press

Read recent media releases for property24.com are posted on the Press Office page and other news on www.property24.com.

Information Sources

Management Interview
Site Review

1. property24.co.za Best Property Website

   South African property portal property24.co.za has been awarded the honour of Best Property Website in the 2008 Jump Shopping e-Commerce award - the first year it hasn't gone to privateproperty.co.za. ...

2. property24.com Voted South Africa’s Best

   For the second year in a row, property24.com has taken out the award for Best Property Website in the 2009 South African E-Commerce Awards. The awards were established in 2006 by jump.co.za, a shopping website that allows users to search product categories and compare prices. Over 50,000 votes were cast this year, which is five times more than in 2008. privateproperty.co.za was named runner up in the Best Property Website category....

3. myroof.co.za Competes in Tough Market

   Property portal myroof.co.za was launched in October 2008 to list private property for sale and rent in South Africa. ...

4. privateproperty.co.za Launches Online Auctions

   South African property portal privateproperty.co.za has partnered with Africa’s largest online marketplace, bidorbuy.co.za to introduce a real time online auction facility....

5. findmeahome.co.za Inverts Portal Model

   South African business woman Heather Wildman has launched a new property website: findmeahome.co.za....