oodle.com

oodle.com is an aggregator of classifieds and other listings. It covers real estate, automotive, careers, and general sales, in US, UK, Canada, Ireland and India.

Established in 2004, the website has grown to include 40 million listings from over 80,000 sources, and 500,000 new listings a day, with traffic of around 4 million unique visitors per month.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

Craig Donato, Scott Kister and Faith Sedlin founded oodle.com. It is owned by the founders and 3 VC’s: Greylock, Redpoint and Jafco

Market Position

oodle.com say they are ranked number one in what they do: aggregating classifieds.

Key Measurements
(December 2008)

• oodle.com has traffic of around 4 million unique visitors each month
• oodle.com powers classified sites for over 200 leading brands, and these sites comprise the Oodle Network
• Oodle.com pulls together over 40 million listings from over 80,000 sources, and 500,000 new listings a day

Market Coverage

USA, UK, India, Canada, Ireland.

Advertising Model

Oodle’s revenue model is based on local listings advertising. Advertisers can post listings on Oodle for free, but they can also choose to pay for increased visibility on Oodle and across the Oodle Network.

Financials

Undisclosed.

Site Sections



The key sections of the website are:

• Motors
• Property (buy and rent)
• Jobs
• Items for Sale
• Tickets
• Pets
• Personals
• Services

Technology

Core search built around FAST.

Key Management

The key management are:

• Craig Donato – CEO
• Kevin Doerr – Senior VP of Oodle Network
• Faith Sedlin – VP of Marketing
• Scott Kister – CTO
• Kim Jacobson – VP of Business Development
• David Barsocchini – VP of Sales
• Matt Kaufman – VP of Network Product
• Ha Nguyen – VP of Consumer Product

History

Former Excite and eBay executives Craig Donato, Scott Kister and Faith Sedlin founded oodle.com in 2004 and it launched in 2005.

oodle.com has received numerous accolades and awards since the launch of its website in 2005. Recognition has come from ABC News, BusinessWeek, Red Herring, Kim Komando, AlwaysOn Media and InfoCommerce.

The website has operated across the US, UK, and Canada for some time and in late 2008 announced the addition of India and Ireland.

In November 2008 the company let 10 staff go in moves they described as a reorganisation of the whole company.

In December 2008 oodle.com was selected to power Facebook’s Marketplace, in a move that many hope will see social media working harder for classifieds. The new partnership expands oodle.com’s network of online communities, which already includes classifieds.myspace.com and oodle.military.com.

Recent Press

Press releases are available at the website and news is also reported on the company’s blog.

Information Sources

Management Interview
Site Review

1. oodle.com to Power Facebook Marketplace

   Classifieds website oodle.com has been selected to power Facebook’s Marketplace, in a move that many hope will see social media working harder for classifieds. ...

2. oodle.co.uk Reveals Distribution Deals

   oodle.co.uk has revealed three new distribution deals for its property listings in the UK and gone live with property listings on Facebook marketplace, moves which reinforce its claim of being the fastest growing classifieds network....

3. oodle.com Cuts Staff, Enters New Markets

   Classifieds website oodle.com, which covers real estate, automotive, careers, and general sales, has made a decision to let 10 staff go, at the same time as they enter two new markets: Ireland and India. ...

4. Real Estate Links for oodle.com

   oodle.com, a US-based classifieds website that lists real estate along with other items, has just moved to make its listings more tied in to social networks. It seems CEO Craig Donato had real estate listings in mind when setting up these new social functions, with two major US real estate websites on the list for future integration. ...

5. oodle.co.uk Partnership With tntonline.co.uk

   The UK arm of classifieds website oodle.co.uk has announced a partnership that will see their property listings diplayed on tntonline.co.uk....