immobilienscout24.de Price Increase

German market leader immobilienscout24.de have announced a price increase.

The portal argues that the increase will enable them to provide a better service, and that it will enhance their ability to attract buyers for their agents.

The increase comes at a time when many portals are reconsidering price structures, as agents struggle in a difficult market. UK market leader rightmove.co.uk has already suggested it will not be increasing pricing for 2009.

immobilienscout24.de is owned by Deutsche Telekom and is part of the telco’s Scout Group which also operates portals in the other major classifieds categories. It is the clear market leader in Germany.

One blog puts the price increase at around 1 euro per item.

Along with new packages and prices for immobilienscout24.de comes a new booking facility called FLEXplus.

With trends indicating immobilienscout24.de typically takes the lead in setting prices, it raises speculation that this could set a precedent for other German portals to hike up their prices.

The new price list for immobilienscout24.de can be viewed here.

Read our overview of the German portal market here.

1. immobilienscout24.de Wins Best Portal

   immoblienscout24.de has picked up an award for best German portal brand. ...

2. immobilienscout24.de Ramps Up Ads

   Leading German portal immobilienscout24.de is launching a cross-media advertising campaign to strengthen brand awareness that will run until the end of January 2010. A statement on the website explains the campaign will run on television channels Pro7, Sat1 and MTV, as well as in print and online....

3. Analytics, Valuations Now at immobilienscout24.de

   Leading German portal immobilienscout24.de has announced two upgrades this week, signing Nedstat to provide enhanced user behaviour tracking and releasing a home valuation option. Nedstat describes itself as a European leader in web analytics and provides its services to the London Stock Exchange as well as companies such as Panasonic, Europcar and Renault. Nedstat’s press release explains that it will analyse and optimise immobilienscout24.de’s website as well as its mobile portal. ...

4. immobilienscout24.de Finds Houses

   A study by German Internet research company Hamburg Fittkau & Maass Consulting has revealed that 88 percent of Germans looking for property online use market leader immobilienscout24.de. The study, which surveyed 21,050 people with Internet access who were looking to move house over the last 12 months, shows approximately 70 percent went online to search for their next home....

5. New Look at immobilienscout24.de

   Leading German property portal immobilienscout24.de has just launched a new design for its commercial real estate section. According to a statement from the portal, the redesign offers improved navigation, and the areas for property seekers and advertisers have been more clearly separated....