findanewhome.com

findanewhome.com is a portal that focuses on new homes and properties from new build property developers in the UK. It is the sister website of findaproperty.com. It is one of the market leaders in new properties for sale in the UK.

The website also contains a wealth of information about new homes, with articles, home buyer advice and “how to” guides.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

findanewhome.com is owned by Associated Newspapers, the publishers of The Daily Mail, The Mail on Sunday, The Evening Standard and Metro, offering additional marketing opportunities for member agents. findanewhome.com runs independently of Associated Newspapers however, from its offices in Brighton.

It operates under the umbrella of the Digital Property Group, who are actively keeping each of their four portals separate (in addition to findanewhome.com they also own primelocation.com, homesandproperty.co.uk and findaproperty.com) in an attempt to retain the differentiated market segments.

Market Position

findanewhome.com has overtaken previous UK market leader smartnewhomes.com as the most-visited new homes portal according to Hitwise figures from November 2008. smartnewhomes.com is owned by another publisher, Trinity Mirror plc, (who also own email4property.co.uk and fish4.co.uk). It also faces competition from newhomesforsale.co.uk, which was established in 2005 by independently owned Property Papers Ltd, a publisher of New Homes magazines since 1998.

Key Measurements
(December 2008)

Hitwise figures reveal that in November 2008 findanewhome.com received 5.6% more visits than smartnewhomes.com. As it lies under the “new homes” tab of findaproperty.com, it has a share in visitors to its sister website which attracts around 1.5 million visitors per month.

Market Coverage

UK wide.

Advertising Model

Pay-to-list. The Digital Property Group have revealed their new “value based” pricing structure. The value based pricing model takes into account factors such as the agent’s location, number of properties advertised, and the average value of the properties. The company says the price of advertising on their portals will therefore better reflect the potential value they can offer to an agent’s business. Agents are being encouraged to advertise across all four of the websites owned by the parent company.

Financials

Undisclosed.

Site Sections



findanewhome.com is a tab under the findaproperty.com website.

The key sections of the website are:

• New Homes to Buy
• Property News
• How to Guides
• Property Articles

Technology

Unknown.

Key Management

The key management are:

• Mark Milner – Chief Executive of The Digital Property Group

History

findanewhome.com was launched in 2006 as a property portal for new build properties from UK developers. Alongside the property search is independent editorial to educate house hunters on the buying process.

The site is modelled on its successful sister website, findaproperty.com which was established in 1997, and operates under the “new homes” tab of the findaproperty.com website.

findaproperty.com was one of the first property portals in the UK market. It has grown to be one of the big 4 property websites in the UK attracting ~1.5 million visitors a month. findaproperty.com was acquired in November 2004 by Associated Press and now powers the property search facility for all 60+ of Northcliffe Media’s local and regional newspaper websites.

Recent Press

Press releases are published on the findaproperty.com Press Centre or issued through PR company TTA.

Information Sources

Site Review

1. Records at findaproperty.com, findanewhome.com

   The Digital Property Group has revealed that it's not only its flagship property portal, findaproperty.com, which has been breaking records. It's sister website, market leading new homes specialist portal findanewhome.com, has also broken web traffic records this week. ...

2. smartnewhomes.com Denies findanewhome.com Is No. 1

   The battle to be top dog in the property portal business is not showing any signs of cooling down before the end of the year. In fact it seems to be heating up, particularly in the new homes market, with smartnewhomes.com refuting claims that findanewhome.com is beating them to the number one position. Here's what smartnewhomes.com MD, David Bexon, has to say....

3. Prices Wars at findaproperty, primelocation

   findaproperty.com and primelocation.com, both owned by the Digital Property Group, have revealed their new “value based” pricing structure....

4. findaproperty.com

   findaproperty.com is one of the major players in the UK market. It has a traditional search facility for properties for sale and let in both the UK and some overseas markets but its main differentiator is its inclusion of comprehensive editorial....

5. Competition in New Home Portals

   findanewhome.com has overtaken previous UK market leader smartnewhomes.com as the most-visited new homes portal according to Hitwise figures from November....