enormo.com

enormo.com is the largest international database of properties in the world, displaying over 6 million properties from 14,000 agents in 56 countries.

The worldwide property portal operates by aggregating property listings from tens thousands of real estate websites through data feeds or by extracting property listings automatically using their search engine technology.

The company was established in 2006, and has a small team at head office in Barcelona, Spain. Until October 2008 it was known as properazzi.com.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

enormo.com is a private UK limited company, owned by a group of shareholders. enormo.com is backed by Mangrove Capital Partners, based in Luxembourg.

Market Position

enormo.com is the largest international database of properties in the world, displaying over 6 million properties from 14,000 agents in 56 countries.

Key Measurements
(Supplied by enormo.com, November 2008)
The search engine receives over 2.7 million visits and generates almost 7.5 million page impressions a month. Buyer traffic comes from 224 countries around the world – the current top three are the US, Spain and Italy, and there is also a high volume of traffic from British, French and German buyers.

Market Coverage

enormo.com already has a significant portion of market coverage in its top-listing locations – with particularly large volumes in the US and Spain. The company mission is to grow into being one place where buyers can view every online property listing in every country in the world.

Advertising Model

enormo.com offers agents and developers a subscription-based listing model.

Financials

Revenue is currently generated from 16 countries.

Site Sections

enormo.com is built around search results pages (similar to Google’s), which lead into property detail pages and ultimately connect directly to agents’ websites. An agents’ directory will be launching soon.

Technology

enormo.com’s technology, the backbone of the site, has been two years in the making and is evolving all the time.

For agents – clients can have their listings indexed in three main ways – through an xml data feed, through automatic extraction or through manual upload.

For buyers – enormo.com’s technology has been built to sieve through the 6 million listings and present an accurate and useful result in a matter of seconds. The seemingly-simple search function hides a complicated intuitive logic mechanism which anticipates the user’s needs to give intelligent results.

On the language front, enormo.com presents users with the majority of the interface in their own language – down to translating properties’ keywords, no matter which language or alphabet the original data comes from.

Key Management

The key management are:

• Yannick Laclau – enormo.com’s founder and CEO. His background is in strategic consulting for tech firms; he has lived in Europe, the United States and Latin America and speaks four languages.
• Julio Espín – COO of enormo.com. Julio’s previous experience is in managing multi-million dollar companies within the data, information and e-commerce sector. He has worked in multinational firms across Europe and Asia.

History

enormo.com was founded as properazzi.com in March 2006 to meet the growing needs of agents for a global portal, and launched commercially a year later. Since then, the team has more than tripled in size and expanded into new markets – the last notable expansion in April 2008 was into the United States, Dubai, Mexico and South Africa. The name change in October 2008 reflected the company’s change in size, and the move from international to global outlook.

Plans for the near future include refining the site to give increasingly-detailed localisation in every country covered, as well as analysing and implementing new ways to bring agents greater exposure, leads and sales.

Recent Press

Recent press is available on the enormo.com website.

Information Sources

Management Interview
Site Review

1. properazzi.com Becomes enormo.com

   This week property search engine properazzi.com announced a name change. It will now be known as enormo.com. But the property blogosphere has not embraced the transformation....

2. Enormo Launch Social Media Strategy

   Enormo are “going social”, with a social media strategy that debuted this month....

3. enormo.com Hits 10 million Listings

   Global property portal enormo.com claims it is one step closer to answering a big question for property portals: How many properties are on the market and advertised online, globally, at any given time? ...

4. enormo.com Partners With homegate.ch

   Global property portal enormo.com has announced a partnership with Switzerland based property portal homegate.ch. ...

5. enormo.com Re-brands and Re-launches

   enormo.com has relaunched with a new look and feel as well as new features like enhanced search technology and a series of ‘gateway’ domains for key markets. ...