Competition in New Home Portals
December 16, 2008 by Emma Sorensen
findanewhome.com has overtaken previous UK market leader smartnewhomes.com as the most-visited new homes portal according to Hitwise figures from November.
Hitwise say that in November findanewhome.com received 5.6% more visits than smartnewhomes.com.
The two leading new home portals are owned by rival newspaper groups.
findanewhome.com is part of the Digital Property Group’s network of websites, owned by the Daily Mail group, which includes primelocation.com, findaproperty.com and homesandproperty.co.uk.
The Digital Property Group are actively keeping each of their four portals separate from in an attempt to retain the differentiated market segments. This month they introduced a new “value based” pricing structure that runs across all four websites and encourages agents to advertise on all portals.
smartnewhomes.com is owned by another publisher, Trinity Mirror plc, who also own email4property.co.uk and fish4.co.uk. It attracts more than 1 million searches per month.
Both these new home portals face competition from others including newhomesforsale.co.uk, a non-newspaper owned player in the new home portal market. It is independently owned by Property Papers Ltd, a publisher of New Homes magazines since 1998, which has published the website commercially since 2005.
- UK Portals Battle for Decreasing Traffic
Internet traffic analyst, comScore has released November figures for the UK. These will be a Christmas present for some, and a source of discontent for others, as the race to claim the overall top spot for 2008 reaches its final stages, and overall real estate web traffic declines....
- newhomesforsale.co.uk Increased Activity
newhomesforsale.co.uk, a UK portal specialising in new build homes, has reported a surge in activity from home-hunters and developers....
- smartnewhomes.com Denies findanewhome.com Is No. 1
The battle to be top dog in the property portal business is not showing any signs of cooling down before the end of the year. In fact it seems to be heating up, particularly in the new homes market, with smartnewhomes.com refuting claims that findanewhome.com is beating them to the number one position. Here's what smartnewhomes.com MD, David Bexon, has to say....
- Luxury Property Portals on the Increase?
In these challenging economic times you’d think property portals would be focussing on the cheap and cheerful, but the luxury end of the market still seems to be expanding. ...
- And the Best UK Property Portal Is…
UK Newspaper, the Daily Mail has unveiled the winners of the UK Property Awards for 2008. Three portals were highlighted in the awards. ...
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