trulia.com Number 1 Lead Generator

November 20, 2008 by Emma Sorensen

In such a tight market, lead generation is bound to become more important.

This week trulia.com has said that data shows its US real estate search engine to be the number one lead generator in its market.

The claims are made based on data coming from trulia.com’s partner, Threewide Corporation, whose ListHub is the most widely adopted network for listing distribution, working with MLSs, franchises and brokerages.

Threewide analysed 600k listings sent from MLSs and brokers to 16 of the largest real estate sites for the month of October 2008 and discovered that trulia.com generated the most leads in this period with almost 12,500 – over 30% of all client leads.

A lead is defined as occuring when a consumer submits their contact information to the listing broker or agent via the broker/MLS designated landing page. The next closest competitor to trulia.com had just over 15% of all leads and the 3rd just over 12%, with the top 5 making up almost 80% of all leads sent.

trulia.com also says it had the highest percentage of redirected traffic with over 35% of all traffic sent to ListHub clients. Redirect occurs when consumer clicks from channel site (eg: Trulia) to broker/MLS designated landing page.

trulia.com wrote on its blog:

“Over 8,000 listings received at least 1 lead from a consumer coming directly from trulia.com, with our nearest competitor sending traffic resulting in leads for a little over 3,600 listings.”

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