Trinity Mirror buys Zoomf.com
November 6, 2008 by Emma Sorensen
Trinity Mirror plc has acquired UK property search engine zoomf.com adding to the other property portals it already owns – smartnewhomes.com, email4property.co.uk and Fish4Homes.
David Bexon, managing director of Digital Property at Trinity Mirror, told The Negotiator that the free-to-list property website complements their existing holdings:
“This is great value for money to estate agents at a time when their marketing spend is coming under pressure, and over the coming months we will be looking to further extend the portal’s services.”
zoomf.com has spent a short but illustrious time on the property radar. As the zoomf.com team write on their website: “Zoomf was launched in 2006 in London, by an entrepreneurial group of internet technologists who thought that Search could transform the experience of hunting for the right home in the UK, and beyond”.
The founders, Rod Dowler, Mike Carter, and Dave Romano-Critchley, created Arclight Media Technology Limited, the parent of Zoomf, backed by Howzat Media and private investors, including themselves.
Their new owner, Trinity Mirror plc, is one of the UK’s largest newspaper publishers, with a portfolio of more than 350 media brands that includes 5 national and 150 regional newspapers. zoomf.com will join their stable of over 200 websites.
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Great job Mike and the team, looking forward to you turbo charging TM’s strategy in property now
. Seems like this is another nail in the Fish4 coffin?