Top 5 Crazy Names For Property Portals

Around the PPW office we’re always hearing of new portals with crazy names. So we thought we’d put together a list of our favourites.

One of them would have to be Irish, wouldn’t it? daft.ie – really, it’s just plain crazy. But don’t be fooled, it’s the number one player in the Irish market.

Israel weighs in with homeless.co.il.

In the UK it’s all wordplay: findaproperty.com versus propertyfinder.com. It’s just plain confusing. Maybe that’s the point?

Italians are crazy about casa and clicking: casa.it, casaclick.it and clickcase.it to name a few.

We also think it’s worth mentioning enormo.com (formerly properazzi.com) who’ve come under a lot of fire for using what some have called a “porn name”.

In Africa, there’s skilpad.com, which takes some explaining. The company’s website says that skilpad is the Afrikaans word for tortoise: “nobody takes real estate more seriously than the tortoise, who carries his house with him wherever he goes! The tortoise is also a symbol of survival and reliability, outperforming the flashy hare who is here today and gone tomorrow.” No, really. Stop it with the metaphors!

India’s contributions to our list are the eerie magicbricks.com and the vast 99acres.com and realacres.com.

Hong Kong gives us the rather tiny squarefoot.com.hk and (I wish I could) gohome.com.hk.

Then there are the multitudes of whacky Zs the world over: zoocasa.com, zoomf.com, zoopla.co.uk, zameen.com, zhufang.com, and zillow.com.

At the other end of the spectrum, lacking in imagination altogether is Australia’s realestate.com.au. It certainly does what it says.

And we’ve always had a soft spot for the broody instincts of nestoria.co.uk and roost.com.

After some heated debate we took a vote, and our final top 5 crazy names for property portals is:

Fifth place: gohome.com.hk
Fourth: magicbricks.com
Third: skilpad.com
Second: homeless.co.il

…and a drumroll for first place which we’re awarding to: daft.ie

Tell us what you think…

[image: flickr/purpleslog]

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