seloger.com

seloger.com is the largest property portal website in France. It is owned by Group Seloger, who also own belledemeures.fr and agorabiz.com as well as immostreet.com.

It commands an audience of over 2 million unique visitors per month and more than 2.4 million ads.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

seloger.com is the largest property portal website in France. It is owned by Group Seloger, who also own belledemeures.fr and agorabiz.com as well as immostreet.com.

Market Position

seloger.com is the largest property portal website in France and the dominant player.

Key Measurements
(October 2008)

According to information on the company’s website:

• More than 2,356,000 classified ads in September 2008, from more than 1,955,000 in September 2007 (up 21%)
• An audience of more than 2,535,000 unique visitors, more than 10,081,000 visits (up 30.8%) and 142,809,000 page views (17.1%) in September 2008
• 12,482 estate agent customers for classified ads, representing 17,787 branches, and a national penetration rate of 52.9% at end-September 2008.

Market Coverage

France wide coverage.

The group gives internet users access to France’s most extensive range of classified real estate ads, with more than 2.4 million ads. It also gives real estate professionals the largest platform in the market, with an audience consisting of more than 2.5 million unique visitors (source: Mediametrie//Netratings August 2008) and an exclusive distribution network.

Specifically, in October 2008, The Seloger Group reported that:

• In the Paris area, SeLoger.com’s penetration rate was 77%, with 4,521 customers (a net increase of 219 customers compared with September 2007), covering 5,937 branches. The average spend per customer was €408.
• In the regions, SeLoger.com’s penetration rate was 46% with 7,961 customers (a net increase of 1,287 customers compared with September 2007), covering 11,850 branches. The average spend per customer was €273.

Advertising Model

Pay-to-list model. SeLoger.com’s business model includes a range of services based around online classified real estate ads.

Financials

In October 2008, The Seloger Group reported that seloger.com generated consolidated revenues of €53.5m over the first nine months of 2008, an increase of 30.2 % compared to the same period in 2007.

The group has confirmed its previous targets for 2008: revenues between €69m and €70m and EBITDA of between €36m and €37m, giving an EBITDA margin of between 52.2% and 52.8%, an increase of between 0.4 of a point and 1.0 point.

The number of classified advertising customers reached 12,482 estate agents billed in September 2008, from 10,976 in September 2007. Monthly revenue invoiced per classified ad customer was up 10.7%, from €291 in September 2007 to €322 in September 2008. And the Périclès real estate software package continued to generate revenue growth, with a 21.7% increase in the nine months to end-September 2008.

Site Sections

The key sections of the website are:

• Property search
• Property news

Technology

Unknown.

Key Management

The key management are:

• Denys Chalumeau – co-founder and Chairman of the Management Board
• Jean-Fabrice Mathieu – CEO (until January 2009) and member of management board
• Roland Tripard – CEO (from January 2009)
• Fabrice Robert – finance and accountancy and member of management board
• Gilles Blanchard – Chief Technology Office, Co-founder and member of management board
• Jean-Philippe Chevalier – Director of Operations and member of management board

History

The SeLoger company was founded earlier than most portals – in 1992 – and originally advertised properties on the French Minitel system, a precursor to the Internet. seloger.com on the Internet was established in 1996.

seloger.com also operates an English language version at seloger.co.uk.

seloger.com has been listed on Euronext Paris (compartment B) since 30 November 2006 and is part of the following indexes: SBF 250, CAC SMALL 90, CAT IT and Euronext 100.

In August 2008 Group Seloger acquired the Belle Demeures Group which consists of a monthly print publication of top end properties and a website belledemeures.fr. In September 2008 Group Seloger announced it had acquired commercial and businesses for sale website agorabiz.com.

In October 2008 it was announced that Roland Tripard would join as CEO from January 2009, replacing Jean-Fabrice Mathieu.

Recent Press

Recent press releases (English and French) available at Group Seloger Espace Presse.

Information Sources

Site Review

1. seloger.com Reports Record Audience

   seloger.com has released its nine month revenue figures showing a total of €54 million and is reporting 3 million unique visitors....

2. seloger.com Revenues Up 2.1%

   The leading property portal in France, seloger.com, has revealed that its consolidated revenues for the first half of 2009 totalled EUR35.5 million, an increase of 2.1% relative to the same period last year....

3. Roland Tripard Appointed CEO of seloger.com

   seloger.com, France's leading online real estate player, announced on Monday that Roland Tripard has been appointed CEO replacing Jean-Fabric Mathieu....

4. seloger.com Updates iPhone App

   French market leader seloger.com is seeing plenty of interest in its iPhone application, with a reported 180,000 downloads since its September 2009 launch. Now, seloger.com has added new features to the application in line with user feedback from Apple's App Store. The new version offers a single search that can cover several post codes, towns, and cities, as well as the ability to search by property features such as balconies and lifts. ...

5. SeLoger Delivers 25% Revenue Growth but Contracts in Q4

   SeLoger, France's largest and most popular property portal, has just released its revenue numbers for the 2008 financial year ending December 30. Overall revenues were up 25% year on year to EUR 71.7 million. In addition the business confirmed that it would deliver an EBITDA of between EUR 36 million and EUR 37 million. However, further analysis of the numbers showed that the business suffered a decline in the December quarter – lead by a sharp decline in revenues from its core business of sales of classified ads in the Paris region. What does this all mean for 2009?...