realtor.com Leads but trulia.com Gains Ground

October Hitwise figures for real estate, based on US Internet usage, have been released.

realtor.com continues to dominate in both market share and search terms, while trulia.com makes small gains.

Overall, 26.81% of all visits in the real estate category went to the top 10 websites, 37.47% went to the top 20 websites and 65.96% went to the top 100 websites.

The average visit duration was 11 minutes, 8 seconds which is a very minimal decrease from September’s average of 11 minutes, 24 seconds.

The top four websites based on market share remain unchanged: realtor.com leads the pack at 7.68%, followed by realestate.yahoo.com with 4.11%, zillow.com with 2.55%, and ziprealty.com with 2.32% market share.

Number 5 is servicemagic.com up from 7. rent.com and remax.com dropped one place each to 6 and 7 respectively. hud.gov rose one to number 9, while trulia.com jumped up from 11 to 9.

realestate.msn.com rose 6 places to end up ranked number 10.

realtor.com also dominated in the search terms, taking number spot. The top ten search terms were:

1. realtor.com 1.82%
2. remax 0.64%
3. zillow 0.51%
4. coldwell banker 0.38%
5. real estate 0.37%
6. zillow.com 0.34%
7. century 21 0.32%
8. realtor 0.30%
9. apartments 0.29%
10. apartments for rent 0.28%

Two of the fastest movers up the rankings for October were vacation home rental reviews site flipkey.com which jumped up 458 places, and overseas property portal property-abroad.com which moved up 417 places.

1. realtor.com Still On Top

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2. Increased Market Interest on realtor.com

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