realestateview “Fastest Growing” Threat

According to Nielson Net Ratings, between January – October 2008 realestateview.com.au was the fastest growing real estate portal in Australia.

The site achieved a growth of 29.8% versus 8.5% for market leader realestate.com.au and only 0.9% for domain.com.au.

Launched in May 2001, realestateview.com.au is a joint venture between the Real Estate Institute of Victoria Limited (REIV), which holds a majority share, and some of Australia’s leading real estate agencies.

Although it was originally established to offer industry-owned competition to the major independent portals, beginning with Victorian properties, it has failed to bump realestate.com.au or domain.com.au from first and second place.

August 2008 figures placed realestateview.com.au fourth overall, behind homehound.com.au with 312k UB’s.

The market continues to be dominated by realestate.com.au which registered 4.2m UB’s in August.  Second place domain.com.au had 1.9m UB’s while third placed homehound.com.au had 427k UB’s.

1. realestateview.com.au (Updated 9/2008)

   realestateview.com.au is Australia’s 4th largest property portal site, primarily focusing on the Victorian real estate market. Founded in 2001, realestateview.com.au is a joint venture between the Real Estate Institute of Victoria and leading Victorian real estate agents. realestateview.com.au focuses...

2. Predictions 2009 - Australia

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3. Traffic to Australian Property Portal Sites (Aug 2008)

   Nielsen NetRatings recently released it figures for the Australian residential property portal market for August 2008. The results show that realestate.com.au continues to be the dominant player in the Australian market with 4.2m unique browsers in August compared to the...

4. IPMG May Be Looking to Sell homehound.com.au

   It is rumoured that Independent Print Media Group may be looking to sell Australia's number 3 portal site - homehound.com.au. Read on for more ... ...

5. domain.com.au Deal With ninemsn.com.au

   Australian property portal domain.com.au have signed a deal with ninemsn.com.au for the news site to host their listings. Market leader and REA Group owned realestate.com.au did not renew their existing agreement with the Microsoft/PBL Media owned website....

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