domain.com.au Deal With ninemsn.com.au
November 17, 2008 by Emma Sorensen
Australian property portal domain.com.au have signed a deal with ninemsn.com.au for the news site to host their listings.
According to Business 2, the deal comes into effect on 1 December 2008.
domain.com.au’s presence on the website will replace the REA Group, who elected not to renew their contract for realestate.com.au listings on ninemsn.com.au.
As the number two website in the Australian market, domain.com.au is bound to benefit from any extra traffic, but will still need around 2 million extra unique visitors each month to close the gap on market leader realestate.com.au.
ninemsn.com.au is a joint venture between PBL Media and Microsoft. According to Neilsen NetRatings (May 08) over 8.2 million people visit ninemsn.com.au each month, which represents 75 per cent of Australian Internet users. The news website is also the Australian home of Windows Live Hotmail, Windows Live Messenger and Windows Live Search, as well as Channel Nine programmes and Australian Consolidated Press titles.
domain.com.au is is part of the Fairfax Digital Network and, according to information supplied by the company, “each month over 2.4 million unique browsers to domain.com.au and other Fairfax Digital real estate sites conduct more than 200 million page impressions” (Nielsen/Net Ratings MI, November 2007).
Last month we reported that domain.com.au announced a distribution deal with ebay.com, which sees the launch of a new real estate section on ebay.com. realestate.com.au did not bid for this contract either.
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