propertyfinder Battles to be Top Dog

The UK property market might be slowing down, but the race to be top of the portal world never stops.

Current leader of the pack is, of course, rightmove.co.uk, which claims over 90% of UK agents are members. It also boasts a reputation that ranks it as one of the UK’s top 20 most popular websites overall, ahead of brands like Yahoo.

But all eyes are currently on propertyfinder.com as it claims increased web traffic in September has given it the much-coveted second place.

However, Estate Agent Today has had an interesting look at the figures and the race might not be a clear as propertyfinder.com would like us to believe.

Although September’s Comscore figures confirm that propertyfinder.com has beaten findaproperty.com, Estate Agent Today claims The Digital Property Group (which unites Primelocation.com, findaproperty.com, homesandproperty.co.uk and findanewhome.com), still ranks second, only one step behind market leader rightmove.co.uk:

“A little number crunching shows that Propertyfinder network’s overall figures at 1.67m, which include 371,000 for UK Property Shop and 279,000 for HotProperty, are behind those of the Digital Group as a whole, which are over 2 million. In September, Primelocation alone provided 824,000 of the latter’s tally of visitors.”

Regardless of which way the figures are cut, the battle is hotting up.

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