properazzi.com Becomes enormo.com
October 30, 2008 by Emma Sorensen
This week property search engine properazzi.com announced a name change. It will now be known as enormo.com.
enormo.com CEO, Yannick Laclau, told propertyportalwatch.com that the name change is about communicating better what the company does, to homeseekers and real estate industry professionals:
“Enormo is a terrific name for us because it’s a simple, playful name which invokes the idea of ’size’, and it fits our website, which has steadily grown to become the largest listings database in the world.”
The property blogosphere have been scathing of the name change.
theratandmouse.co.uk referred to enormo as a “porn name” while futureofrealestatemarketing.com said the new name “feels kind of generic, and unrelated to real estate”.
Maybe Joni Mitchell was right, and you don’t know what you’ve got til it’s gone.
Starting from humble beginnings in late 2006, enormo.com now have a team with headquarters in Barcelona, Spain, and are backed by Mangrove Capital Partners, based in Luxembourg.
On his own blog, Laclau says growth has been very strong in recent months and enormo.com now have 6 million properties for sale and rent in more than 50 countries around the world.
Laclau says the site will continue to grow, with some new features planned for release in the next few months.
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Hi Emma,
first of all, thanks the mention!
As always, changes generate all kind of opinions, but we believe that soon nobody will remember the name we had before, and most of the peolpe will agree with us that it was a good decision.
Keep in touch!
[...] mentioning enormo.com (formerly properazzi.com) who’ve come under a lot of fire for using what some have called a “porn [...]