properazzi.com Becomes enormo.com
October 30, 2008 by Emma Sorensen
This week property search engine properazzi.com announced a name change. It will now be known as enormo.com.
enormo.com CEO, Yannick Laclau, told propertyportalwatch.com that the name change is about communicating better what the company does, to homeseekers and real estate industry professionals:
“Enormo is a terrific name for us because it’s a simple, playful name which invokes the idea of ’size’, and it fits our website, which has steadily grown to become the largest listings database in the world.”
The property blogosphere have been scathing of the name change.
theratandmouse.co.uk referred to enormo as a “porn name” while futureofrealestatemarketing.com said the new name “feels kind of generic, and unrelated to real estate”.
Maybe Joni Mitchell was right, and you don’t know what you’ve got til it’s gone.
Starting from humble beginnings in late 2006, enormo.com now have a team with headquarters in Barcelona, Spain, and are backed by Mangrove Capital Partners, based in Luxembourg.
On his own blog, Laclau says growth has been very strong in recent months and enormo.com now have 6 million properties for sale and rent in more than 50 countries around the world.
Laclau says the site will continue to grow, with some new features planned for release in the next few months.
- enormo.com Embraces New Builds
enormo.com is arguably the world’s largest property portal with over 7 million listings across more than 60 buyer markets and property buyers and investors from 200 countries. So the launch of a new
- enormo.com
enormo.com is the largest international database of properties in the world, displaying over 6 million properties from 14,000 agents in 56 countries.
- enormo.com Re-brands and Re-launches
enormo.com has relaunched with a new look and feel as well as new features like enhanced search technology and a series of ‘gateway’ domains for key markets.
- Enormo Launch Social Media Strategy
Enormo are “going social”, with a social media strategy that debuted this month.
- enormo.com Adds Foreclosure Listings
Global property search website enormo.com has just added 1 million foreclosure listings from US foreclosure marketplace realtytrac.com.
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Hi Emma,
first of all, thanks the mention!
As always, changes generate all kind of opinions, but we believe that soon nobody will remember the name we had before, and most of the peolpe will agree with us that it was a good decision.
Keep in touch!
[...] mentioning enormo.com (formerly properazzi.com) who’ve come under a lot of fire for using what some have called a “porn [...]