homesandland.com exclusive with Yahoo!

US based homesandland.com have signed an exclusive deal with Yahoo! Real Estate, which sees the publisher offering its advertisers featured listings on Yahoo! Real Estate.

Rob Wicker, Homes & Land’s chief marketing officer was quoted on Inman.com as saying the deal was really just an expansion of the existing relationship between the two companies: “We’ve got over 20 partners right now, and we partnered with Yahoo at least 10 years ago”.

Like most portals, homesandland.com has long been referring listings to Yahoo! Real Estate. The new deal means homesandland.com will now receive a commission for any agents that upgrade to featured listings on Yahoo! Real Estate.

Real Estate Agents will be able to choose to upgrade as they load their listings on homesandland.com.

The move already seems popular, with Inman reporting that 1,500 agents choose to upgrade since the feature was introduced on 15 October. It is likely that other portals will follow.

The Homes & Land family includes Homes & Land Magazine, Move Magazine and HomesandLand.com. The group claims the website alone generates more than 1.46 million unique monthly visitors.

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